Forum Information
Fractional & PRC Forum | Business Models Forum
Sales & Marketing Forum | Resale Forum
Monday, March 15, 2010
Fractional and
Private Residence Club Forum:
Converting Whole Ownership to Fractional -
Make it work
8:30 am-12:00 pm
Co-Chair: Steve Peterson, Ballard Spahr
LLP
Co-Chair: Michael Burns, Private Residence Resorts
Fractional and PRC Forum speakers
include*:
Michael Burns, Private Residence Resorts; Dustin Carfield, NextStar
Funding; Steve Peterson, Ballard Spahr; Richard Ragatz RRP, Ragatz
Associates; John Small RRP, LaTOUR Hotels and Resorts; and James
Whitteron, Spring Creek Partners
Fractional and PRC Forum table
leaders include*:
Jim Beckham RRP, Global Resorts Inc.; Bert Blicher RRP, Bluegreen
Corporation; Nicole Evans, Ballard Spahr LLP; Tom Goetschius RRP, Tom
Goetschius Associates; T. Dean Kneider, Intrawest Resort to Resort; Bob
McGrath RRP, RCI; Jim Marmorstone, Tenstar; Anthony Polvino, Weinstock
& Scavo; Sarah Rezak RRP, ResortCom International LLC; Bryan
TenBroek ARP, Interval International; Bob Waun RRP, Vacation Finance
Session Description:
ARDA invites you to participate in this informative and interactive
forum. We'll set the stage with an overview of the shared
ownership industry by Richard Ragatz. Industry experts will share
tips on how to successfully convert a whole ownership project to
fractional ownership through the exploration of five key disciplines -
development, legal and regulatory, resort management and operations,
sales and marketing and finance. Panel presentations will be
followed by an interactive exercise during which forum attendees will
have the opportunity to apply the panelists' tips to resort case
studies. Working groups will share their recommendations for
conversion and tips for success with all attendees.
To help participants get the most out of the Forum activities, we
encourage all Forum registrants to review the package of pre-read
materials that will be available approximately one week in advance of
the Forum.
NOTE: This Forum is sold out. You
may add your name to the wait list when you complete your on-line
Convention registration or by sending an email to dzanini@arda.org
*Current at time of publication.
Business Models
Forum
1:00 pm-3:30
With the sales velocity for timeshare slowing due to the credit
crisis; a real opportunity for introspection regarding our business
model was born. Now it is your turn to help the industry refine
the next generation of vacation products and services. Information
developed by the Business Model Task Force will serve as the foundation
for this interactive session. This forum is designed to help us
identify the characteristics of the timeshare product of the
future. What will it look like? How will it be sold?
Who are the owners? This is your chance to get your fingerprints all
over the industry's next iteration of vacation ownership.
To help participants get the most out of the Forum activities, we
encourage all Forum registrants to review the package of pre-read
materials that will be available approximately one week in advance of
the Forum.
NOTE: This Forum is
sold out. You may add your name to the wait list when you complete
your on-line Convention registration or by sending an email to dzanini@arda.org
Tuesday, March 16, 2010
Sales
and Marketing Forum: "Branding and Selling through Electronic
Media"
2:30 pm-5:00 pm
Featuring: Andy Sernovitz, former CEO, Word of Mouth Marketing
Association
Hear from an expert on the growth and
implications of the new forms of communication, then work in groups to
discuss tools ranging from online video to widgets, social networks to
blogs and crowdsourcing and how the different tools may be applied to
marketing, sales and customer care functions. A great opportunity
to learn about the new media, or to expand upon topics introduced at the
ARDA Timeshare Social Media Symposium in January. Workbook with
terms and case studies provided to registrants. Additional
registration required.
Note: Registrants should also attend Monday's General
Session to obtain preliminary information for this workshop.
Wednesday, March 17, 2010
Resale Forum
2:00 pm-4:00 pm
Moderator: Darla S. Zanini RRP, ARDA International Foundation
(AIF)
Resale Forum speakers include*:
Joshua M. Glazov, Chairman ARDA Resale Task Force
Lou Ann Burney ARP, ARDA
The need to develop and maintain a viable secondary market has been
identified as critical to the continued health and growth of the
vacation timeshare industry. To that end ARDA has identified a
three prong approach including regulatory reform, consumer education and
research to address this key industry initiative. The Resale Forum
is your opportunity to learn of the work that ARDA and industry
professionals have undertaken over the past year and to help set the
agenda for the future.
Under the direction of Josh Glazov, the ARDA Resale Task Force has
spent the past year drafting a Model Resale Act. Josh will present
key items from the proposed Model Act and share how the Model Act can be
turned into regulatory reform. Lou Ann Burney will provide
highlights of key consumer education communications and share ARDA's
plans for expanding this program. These presentations will be followed
by a short Q & A opportunity.
The second half of the Resale Forum will be spent in an interactive
exercise in which Forum attendees will be asked to tell ARDA what
information they would like included in the upcoming 2010 AIF Resale
Report.
NOTE: This Forum is
sold out. You may add your name to the wait list when you complete
your on-line Convention registration or by sending an email to dzanini@arda.org
*Current at time of publication.
Forum Registration
Current ARDA member companies are eligible to register for ARDA
forums. Due to space constraints, limits have been placed on
registration.
Fractional & Private Residence Club Forum: Limit
two (2) participants per company.
Sales and Marketing Forum: Limit two (2) participants
per company.
New Business Models Forum: Limit two (2) participants
per company.
Resale Forum: Limit two (2) participants per
company.
Wait list: A company may wait list two (2)
registrants per Forum for each event. If space becomes available,
the registrants will be notified by ARDA.
Sponsors: Forum Sponsors will receive five (5)
registrations in addition with the option to wait list five (5) more
participants.
For other questions, please contact ARDA directly at (202)
371-6700.
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