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Timeshare Datashare

Provided by: ARDA International Foundation
August 2006

The timeshare products are diversified, and consumers are buying! According to the study Resort Timeshare Consumers: Who They Are, Why They Buy, a trend among recent buyers of timeshare shows that the proportion of biennials purchased has slowly grown from just under 22% in 1999 to almost 31% in 2005.

Compared to recent buyers that purchased one or two-week annual intervals, those respondents that indicated they purchased a biennial were more likely to have children living at home (44%) yet more likely to be unmarried (76%). Biennial owners were also the youngest among the different product types, 49 years, with the lowest annual household income of $70,000.

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Source: Resort Timeshare Consumers: Who They Are, Why They Buy, 2006 Edition, Ragatz Associates. Based on 938 survey responses with an error range of +/- 3.2%.


 

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