Timeshare Datashare
Provided by: ARDA International Foundation
September 2006
If you build it, will they come? It is common knowledge that
location, location, location is crucial to any resort
development, but where?
The latest AIF research reveals that in the next three years, 15% of
experienced timeshare owners surveyed (those that purchased timeshare
before 2005) would like to purchase more timeshare with their existing
company. Another 16% would be interested in purchasing more time, but
with a different company.
When asked where they preferred to buy their next timeshare,
perennial favorites ranked high – beaches and
attractions/entertainment. The chart below details 11 types of resort
locations and the proportion of experienced owners who selected them as
their preferred future timeshare location.
Source: Resort Timeshare Consumers: Who
They Are, Why They Buy, 2006 Edition, Ragatz Associates. Based on a
survey of RCI members with 1,547 responses and an error range of +/-
2.5%.
Datashare Archives
August 2006
Top
|
|
