Timeshare Datashare: Resort Sales Operation Expenses
Provided by: ARDA International Foundation
August 2009
The Financial Performance 2009: A Survey of Timeshare
and Vacation Ownership Companies reported
information on expenses of timeshare sales operations.
These expenses are included in the report as a set of
seven ratios that are recognized as some of the key measures in the
timeshare industry.
The largest expense items reported this year were “other sales
and marketing costs” at 30.7 percent of net originated
sales, “product cost”, at 24.5 percent, and
“sales commissions” at 12.8 percent. The
weighted average pre-tax margin on timeshare sales operations was
8.8 percent.
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All
Respondents
|
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Estimated uncollectible
sales
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14.4%
|
|
Cost of sales or product
costs
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24.5%
|
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Sales commissions
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12.8%
|
|
Other sales and marketing
costs
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30.7%
|
|
Sub-total: commissions and other costs
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43.6%
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General and administrative
costs
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7.4%
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HOA subsidies and/or maintenance
fees
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1.3%
|
|
Pre-tax margin of timeshare sales
operations
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8.8%
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Total
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100.0%
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Based on 20 company survey
responses.
Datashare Archives
June
2009 -- Timeshare Datashare: Average Maintenance Fees in 2008
May
2009 -- Timeshare Datashare: High Resort Occupancy Rates, Despite Strong
Economic Headwinds
April
2009 -- Timeshare Datashare: Property and Occupancy Taxes
March
2009 -- Growing Economic Impacts of the Timeshare Industry
February
2009 -- Average Timeshare Owner/Guest Vacation Spending Remains
Stable
January
2009 - Timeshare Owners Are Satisfied!
November 2008 - Consumer Loans Perform
Well
October 2008 - Owners Love to Use Their
Timeshare
September 2008 - The Ever Larger
Resort
August 2008 - Steady Growth of Timeshare
Owners
February 2008 - Join the Fun!
January 2008 - New Year’s
Resolutions
December 2007 - Decisions, Decisions
November 2007 - Owners Wants More!
October 2007 - Now Developing
September 2007 - Over 4 Million U.S. Households Vacation
with Timeshare
August 2007 - Timeshare Has It All!
July 2007 - Regions of Hot Sales
June 2007 - U.S. Sales Volume in 2006
May 2007 - Timeshare Visitor Party
Characteristics
April 2007 - Vacation and Taxes
March 2007 - Gauging Customer Satisfaction
February 2007 - Industry Impact on the U.S.
Economy
January 2007 - Recent Buyer Hesitations
December 2006 - Recent Buyer Motivations
November 2006 - Resort Classification
October 2006 - Timeshare Resort Locations Across the
United States
September 2006 - Preferred Future Timeshare
Location
August 2006 - Biennials
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