Forum Information
Sales & Marketing Forum | Social Media Forum | Technology Forum | Resale Forum
Monday, April 2, 2012
Sales and Marketing Forum
9:30 am-11:30 am
Room: Titian 2301/2302/2303
Join us for a series of vignettes that depict potentially difficult situations in which a sales or marketing professional may find himself in real life! Attendees will then have the opportunity to discuss the best possible solution.
Social Media Forum
"Call to Action: The Pay Off for Reputation Building
through Social Media"
1:30 pm-3:30 pm
Room: Titian 2301/2302/2303
Is the timeshare industry being left behind in social media? Retail, travel, and hospitality brands are mastering the art of using social media to enhance brand perception and awareness, engage consumers with compelling content, and convert that engagement into revenue. Are we missing the boat? Over 85% of timeshare owners consistently give a “thumbs up” on their timeshare experience, so why do all the negative naysayers own the social media waves? In this forum, learn how we can collectively use our most powerful marketing tool – happy owners – to turn the tide of online commentary, engage a whole new generation of prospective buyers, and turn their interest into bookings and sales. Join us for this call to action, social style!
The forum will begin with brief presentations detailing the social media strategies we all must master as an industry, and a workshop/break out session to create a bold new social media mission statement for your brand, and the industry.
Moderator: Phil Brojan, RCI
Speakers: Lou Ann Burney, ARDA
Wendy Poe, Bluegreen Corporation
Keith Strickland, Holiday Inn Club Vacations
Jason Tremblay, Sell My Timeshare Now
Sponsored by American Express
Wednesday, April 4, 2012
Technology Forum
"Websites from A to Z"
2:00 pm- 4:00 pm
Room: Titian 2204/2205/2206
Click here to download the Forum presentation.
Forum Chairman: Suzziana Albrycht, S3A
You will be presented with a multifaceted and interactive look at the world of Web sites, starting with the fundamentals and going on to explore owner servicing, distribution and white labeling, and, perhaps most importantly, how to attract and engage users. During this two-hour session, attendees will hear from speakers dedicated to these topic areas, and then have the opportunity for face-to-face interaction with them at various roundtables in the room. This session is not just for "techies" but will have broad appeal to all attendees.
Moderator: John Locher, Locher & Associates
Speakers:
Ashu Bhatia, RCG Global Services - "Website ABC's"
Kim Kreiger, Hilton Grand Vacation Club - "Owner Servicing on the Web"
Jeff Farr, LeisureLink - "Distribution Trends and White Labeling"
John Pretto, R66T Digital Media - "Website Marketing"
Sponsored by Triton Timeshare Software
Thursday, April 5, 2012
Resale Forum
"Resale-Making it Work for You"
10:00 am-12:00 pm
Room: Veronese 2504/2505/2506
Click here to download the Forum presentation.
Forum Chairperson: Angela Ward- Resort Title Agency, Bluegreen Corporation
Experts say that a healthy secondary market is key to the continued growth and success of the shared vacation ownership industry. If that is true, then how do we make it work? Join us for an engaging interactive session that will address resale at the base level, the interval, the owner, and the resort.
The Forum will start with a brief overview of findings from the HOA Controlled Resort Survey released by the ARDA International Foundation. Our panel of industry experts will speak to the findings on topics including maximizing your resort's income potential and the resale channels available to your resort and your owners. Our panel will also address what the industry is doing to protect your resort and your owners from uninvited "rescuers". If you are trying to initiate a resale program at your resort or if you want to improve your resale offerings; if you are a reseller who wants to work more closely with resorts, then this Forum is a "must attend".
Forum participants will take away the knowledge and tools needed to install a resale program that works for you.
Moderator: Dave Waller Esq, Baker & Hostetler LLP
Speakers: Ann Barker RRP, Raintree Resorts International
Jay Finley, Compass Resort Group
Stephany Madsen RRP, ARDA State Affairs
Beverly Rabenberg, Texas Real Estate Commission
Judy Ruli, SmartChoice Timeshare Resales
Jason Tremblay, Sell My Timeshare Now LLC
Sponsored by Vacation Property Solutions
Note: Space is limited! These are a ticketed and special event which requires separate registration. The cost is an additional $25 and has a limit of two registrations per company per forum.
Questions? Call ARDA at (202) 371-6700. For registration related questions ask for the Operations Department. For Forum specific questions ask for the Foundation Department.
Return to Convention Homepage