January 2015 Timeshare Datashare

Knowledge is Power! 

Provided by ARDA International Foundation           

According to a recent omnibus survey conducted by the marketing firm Leger for the AIF, more than 60% of those who are very knowledgeable about timeshare (9 or 10 on a 10-point scale) have a positive perception of the industry while only 11% of those who are less familiar with the industry (1 to 6 on a 10-point scale) have a positive perception. Among those who have a positive perception of timeshare, 68% would definitely consider buying in the future while 77% of those who have a negative perception would definitely not consider buying. 

The same research also shows that those with a positive perception of timeshare are more likely to have formed their opinion based on their personal experiences (74%) while negative perceptions are more likely to have been formed from secondary sources (other's opinions, 62%). 

                                                              Purchase Intention  

January 2015 datashare 

 Source: 2014 October Leger Omnibus Survey conducted for the AIF