May 2015 Timeshare Datashare

Sales Metrics Show Good Signs in Q1 2015 

Provided by ARDA International Foundation            

According to the latest AIF quarterly pulse report, the U.S. timeshare industry had a good start in 2015. In addition to the continued growth in sales volume, all sales metrics showed improvement in the first quarter.  Volume per guest (VPG), a measure of sales efficiency, increased by 8.7 percent from Q1 2014 to Q1 2015.  Average transaction value, calculated as the dollar value of net originated sales divided by the number of sales transactions, increased from $18,285 in Q1 2014 to $18,898 in Q1 2015.  The close rate, another measure of sales efficiency, increased by 2.6 percent from Q1 2014 to Q1 2015.     
 

                                           datashare 201505 

 Source: 2015 Q1 Financial Performance Pulse Report conducted by Deloitte for the AIF