Shared Vacation Ownership Owners Report: 2010 Edition

Published and sponsored by the ARDA International Foundation, 2010.
Conducted by The Research Intelligence Group.
Member $200; Non-member $300.
Executive Summary: Member $25, Non-member $50.

Table of Contents 

Introduction 

Changes to Survey Instrument 

Study MethodologyMarket Sizing

Glossary 

Executive Summary 

Market Estimates 
Product Types Owned
Consumer Satisfaction
Demographics
    Sex  
    Median Household Income  
    Education  
    Race/Ethnicity  
    Employment  
    Marital Status  
    Products/Amount of Product Owned  
    Ownership Tenure

Segment Profiles
Fans 
Vacationists 
Togetherers
Experiencers 
Strugglers 
Attritors

Overall Outlook on Industry 
Segment Comparison Profile 
Ownership Attitudes 
Demographics 
Product Ownership 
Outlook on Ownership

Economic Impact 
Vacation Plans 
Purchase Decisions 
Selling Decisions

What to Buy…What to Sell? 
First Time Purchase Motivators 
Ownership Motivators

Product Profile: Traditional Timeshare 
Resort Location 
Travel Distance Home to Resort 
Unit Type Owned 
How Use Timeshare 
Characteristics of Resort Area 
Exchange Membership 
Recent Purchase – Upgrades/Add Ons

Product Profile: Fractional/PRC 
Calendar 
Unit Type Owned 
Characteristics of Resort Area
How Use Share
Exchange Membership
Previous Timeshare Ownership
Vacation Options Considered Before Buying

Purchase Process 
Source of Purchase
Resale Channel
Lead Generation Channel 
Motivators to Purchase 
Rental History
Sales Presentation Attendance History 
Purchase Process Evaluation
Hesitations Before Purchasing
Timeshare Purchase Price
Form of Payment

Recent Vacation 
Length of Vacation
Vacation Location
Travel Distance to Vacation Location
Number Units Occupied
Travel Party Composition

Next Vacation 
Next Vacation Location
Year of Next Vacation
Product Used for Next Vacation

Appendix 
Survey