Shared Vacation Ownership Resale Report

Published and sponsored by the ARDA International Foundation, 2010.
Conducted by the Research Intelligence Group.
Member $250; Non-member $350.

Table of Contents 

I. Introduction  

Research Methodology

Glossary

II. Executive Summary  

Implications

III. Overview  

Transaction Profile of Owner Segments

Product Type by Sub-Groups

Rating of Timeshare Ownership Experience

Owners — Single Vs. Multiple Transactions

IV. Buying  

Buyer Demographics

Segment Distributions

Top Locations of Interest

Purchase Motivations

Why Purchase THAT Timeshare?

Channel Assessment…Which is Better?

Objective Third-Party Endorsement

Purchase Channel

Impact of Potential Benefits to Increase Resale Channel Use

Maximizing the Reach of Potential Benefits

Internet Activities

Pre-Purchase Activities

Contract Price and Fees of Most Recent Purchase

Expected Transaction Amount of Intended Purchase

Funding Source

V. Selling  

Seller Demographics

Segment Distributions

Actively Selling Timeshare(s)?

Why Sell THAT Timeshare

Sales Channel

Channel Assessment…Which is Better

Impact of “Endorsement”

Number of Organizations Considered

Features Influencing Selection of Resale Organization

Maximizing the Reach of Potential Benefits

Internet Activities

Transaction and Fees of Most Recent Sale

Expected Sales Amount

Right Sizing Profile

VI. Vacation Habits  

State of the Economy and Impact on Vacation Habits

Altering Vacation Plans Due to Current State of Economy

Size and Composition of Travel Party

Number of Units Occupied during Most Recent Vacation

When Expect to Take Next Timeshare Vacation

APPENDIX Survey Form