Internet access is all that is required to participate and if you can not make the live broadcast you will be sent a link to the recording. Each session will feature quality speakers and the chance to ask questions. Earn .25 credits towards your ARP or RRP designation for each session attended!
Next Broadcast: September, 3, 2014 2:00 pm-3:00 pm
Who Are the Timeshare Owners Today – A Refreshed Look at the
It’s been four years since the AIF introduced its first ever
industry wide owner segmentation to help the industry better understand its
owners. The world has changed dramatically during the past four years. The
industry continues to recover from the recession with 2013 enjoying its most
significant growth since 2009. The macro economic conditions also continue to
improve. The segmentation methodology is due for an update! Learn the newly
refreshed segments built on broader attributes and with brand new names.
Understand how the timeshare owner base has changed. Discover who the new
owners are and how they vacation today. And hear first-hand experiences on how segmentation can help your business drive up your bottom line.
Rob Kaplan-Sherman, Senior Vice President, HSR Associates
Urcil Peters, VP-Customer Intelligence Solutions, Marriott Vacations Worldwide
In Case You Missed It
The AIF records all of the Webinar broadcasts so if you are interested in purchasing the ability to access recordings for past topics please contact Alicia Solomon, Development and Outreach Manager. See below for a list of topics covered in the last year:
Consumers in Charge: Understanding Today's Owners and Future Owners
Inventory Management for Timeshare Resorts: Prices, Point & Profits
2013 State of the Industry and Financial Performance
Owners Speak: Tool for Accessing and Owner Perspective
Reaching Generations X, Y and Z: What's Working Now & Emerging Marketing Trends
Timeshare: Is It Time for a Different Approach?
Effective Sales Staffing, Training & Development
Data Privacy and Protection
Philanthropy: The ROI of Doing Good
Access our FREE Webinar recording now for the January topic of Crisis Communication Planning Q & A with Kathy Hernandez.
If you have a session topic that you would be interested in learning more about or are interested in speaking on a webinar, please contact Alicia Solomon, Development and Outreach Manager.