2015 Next Generation Study

Published and sponsored by the ARDA International Foundation, 2015
Conducted by Leger
Member $250; Non-member $350

Table of Contents


Study Methodology


I. Executive Summary

II. General Profiles: Owners and Non-Owners

III. General & Recent Vacation Habits/Plans

IV. Future Vacation Plans

V. Attitudes Towards Timeshare, Knowledge of Timeshare, & Timeshare Perception

VI. The Ideal Timeshare

VII. Positioning/Messaging Analysis (Evaluation of Statements)

VIII. Future Timeshare Plans

Appendix A

Appendix B Survey