December 2015 Timeshare Datashare

Next Generation Owners are Our Industry’s Best Advocates

Provided by ARDA International Foundation            

According to the newly published AIF Next Generation Study: Shared Vacation Ownership 2015 Edition, the next generation of timeshare owners represent the greatest advocates for the timeshare product.  This may seem like a bold statement, but in 2015, it is evident among Millennials—the largest consumer group in the United States—who account for approximately 80 million people and spend more than $200 billion in goods and services annually .

With more than eight out of ten Millennial owners (23-33 years old) having a positive perception of the timeshare industry, they are stronger advocates for the product when compared to the next two older age groups: the younger Generation X segment (34-44 years old, 78%), and the older Generation X segment (45-54 years old, 64%). Non-owners have a more neutral impression. 

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Source: Next Generation Study: Shared Vacation Ownership 2015 Edition conducted by Leger for the AIF.