Charleston Skyline2 

ARDA Southeast Regional Meeting 

September 17-18, 2015 Charleston Marriott
Charleston, SC
   

 

 



Registration | Hotel Information | Schedule | Sponsors   


 

Registration

Discounted early bird rate ends August 31, register now! 

 Online registration has closed. Download the appropriate form below and email it to ARDA or fax it to (202) 289-8544.
 

 
 

Hotel Information

To make your hotel reservation at the Charleston Marriott please click here to book online to obtain the discount rate of $174 per night. Rooms will be available at the discount rate until August 26 or until the block is sold out, whichever comes first. 

Don't delay in making your hotel reservations, rooms sell out quickly for ARDA meetings!

 

Schedule

 Please note schedule is subject to change. Last updated on 9/9/15 

 

Thursday, September 17 

2:30 pm-6:00 pm
Topaz Promenade 

Registration and Welcome Refreshments 

refreshments sponsored by Resort Travel & Xchange 

3:00 pm-5:00 pm
 

Topaz Room

Resort Management Forum "Ready for Anything! Top Issues & Trends in Today's Resort Environment" 

Direct from ARDA World, this interactive session will consist of round-table topical discussions led by industry professionals who have a specialized focus/expertise in that topic. Topics that may be discussed as they relate to Resort Management are Owner Education, Disaster Preparedness, Additional/Alternate Revenue Generators, Finance, Relief Companies- How to Combat and Reserve Studies. Attendees will have the opportunity to sit at three different tables for an in-depth discussion. The session will end with each expert reporting out on their discussions so that attendees have the opportunity to be exposed to all six topics. 

sponsored by Jani-King 

5:00 pm-6:00 pm

Courtyard

Opening Reception   

Network with fellow meeting attendees in a casual and relaxed atmosphere!

sponsored by First American Title Insurance 

Friday, September 18 

8:00 am-12:00 pm
 
Topaz Promenade 
Registration  

8:00 am-9:00 am 

Topaz Room

Breakfast and ARDA Updates 

Speakers:
Chris Stewart, RRP, Director State Government Affairs, ARDA
Pam Cordell, CAM, RRP, Director of Member Services, ARDA

sponsored by RCI 

9:00 am-10:00 am 

Topaz Room

State of the Shared Vacation Ownership Industry
Research is one of the strongest tools our industry has at its disposal. Whether planning a new resort, developing new marketing programs, communicating with the media, training new employees, reaching out to Wall Street or the financial and investment communities, educating legislators or communicating with timeshare owners and potential owners - information gleaned from research can make it easier to achieve your company business goals. Be among the first to learn key results from the most current industry and related research.

Speakers:
Darla S. Zanini, RRP, ARDA

sponsored by ARDA-WIN Advantage 

10:00 am-10:15 am

Topaz Promenade
 
Networking Break

sponsored by Resort Travel & Xchange 

10:15 am-11:15 am
Topaz Room 

From Hello to Loyalty: Communication with Your Owners
Learn best practices from today's leading developers. Learn how they are blurring the lines between marketing, sales and resort operations so that the brand messaging and product reality remain consistent throughout the sales and buying process. Once a new owner becomes part of a vacation ownership community, listen to experts give an overview of why it is now more important than ever to be communicating with you owners and what are the best ways to go about doing so to increase owner satisfaction. Learn best practices of owner/member engagement and the methods to obtain customer feedback and what to do with that information for your benefit after it is collected. Find out how these innovative tools can positively impact owner satisfaction, provide added value, enhance the vacation experience, and attract new buyers for your product.

Speakers:
Jan Barrow, Interval International
Hatton Gravely, SPM Resorts, Inc.
Melanie Gring, Global Connections, Inc.

sponsored by Patton Hospitality 
 

11:15 am-12:15 pm 

Topaz Room
This is Not Your Parent's Timeshare
With the growing volume of inherited timeshare ownership and little or no knowledge of what to do with it, a new generation of Millennials is obtaining ownerships and they are a ripe target for education and getting started in timesharing. These Millennials are more diverse than older generations and not only accept but also identify with that diversity. This makes it difficult to appeal to them using traditional persona-based techniques. Marketing to the Millennial Generation demands new rules you must follow to reach young adults. What old paradigms need to shift? Thriving successful companies do not market to Millennials they market with Millennials.

Speakers:
Evan Patton, Festiva Development Group
Jayson Smith, RCI
Corina Violette, RRP, Resort Travel & Xchange

sponsored by VacationCondos.com 

12:30 pm-1:30 pm 

Crystal A/B

Networking Lunch 

sponsored by Interval International 

1:30 pm   Meeting Concludes 

  

Sponsors 

Presenting 

 

 

ARDA WIN Advantage

 
  ARDA ROC      First American 
 
Interval International2012   
   JK Housekeeping Services Logo  Patton         
 
   

 RCI
 

 
 ResortTravelXchange     Vacation Condos 

                            

Regional 

  • Concord
  • Continental Central Credit, Inc.
  • Etcetera, Inc.
  • GScf Ltd.
  • Kellex
  • MasterCorp 
  • Sherwin Williams

 ARDA Southeast Regional Sponsors, click here for more information

*sponsor list as of 8/31/15 

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