San DiegoARDA Southwest Regional Meeting

October 22-23, 2015 
The Westin San Diego
San Diego, CA


Registration | Hotel | Schedule | Sponsors 


Discounted early bird rate ends October 9, register now! 

Register online here or download the appropriate form below and email it to ARDA or fax it to (202) 289-8544.



Hotel Information

To make your hotel reservation at the Westin San Diego please click here to book online or call (888) 627-9033 and reference the ARDA Southwest Regional Meeting to obtain the discount rate of $199 per night for single-occupancy or $219 per night for double-occupancy. Rooms will be available at the discount rate until September 30 or until the block is sold out, whichever comes first. 

Don't delay in making your reservations, rooms sell out quickly for ARDA meetings!


Please note schedule is subject to change. Last updated on 8/6/15.  


 Thursday, October 22 

2:30 pm-6:00 pm 

Registration and Welcome Refreshments 

Refreshments sponsored by GScf, Ltd.  

 3:00 pm-5:00 pm   Resort Management Forum "Ready for Anything! Top Issues & Trends in Today's Resort Environment"
Direct from ARDA World, this interactive session will consist of round-table topical discussions led by industry professionals who have a specialized focus/expertise in that topic. Topics that may be discussed as they relate to Resort Management are Owner Education, Disaster Preparedness, Additional/Alternate Revenue Generators, Finance, Relief Companies- How to Combat and Reserve Studies. Attendees will have the opportunity to sit at three different tables for an in-depth discussion. The session will end with each expert reporting out on their discussions so that attendees have the opportunity to be exposed to all topics.

sponsored by Jani-King 

5:00 pm-6:00 pm 

Opening Reception   

Network with fellow meeting attendees in a casual and relaxed atmosphere!

sponsored by First American Title Insurance 

 Friday, October 23 

8:00 am-12:00 pm  Registration  

8:00 am-9:00 am 

Breakfast and ARDA Updates 

sponsored by RCI 

9:00 am-10:00 am 

State of the Shared Vacation Ownership Industry
Research is one of the strongest tools our industry has at its disposal. Whether planning a new resort, developing new marketing programs, communicating with the media, training new employees, reaching out to Wall Street or the financial and investment communities, educating legislators or communicating with timeshare owners and potential owners - information gleaned from research can make it easier to achieve your company business goals. Be among the first to learn key results from the most current industry and related research.

Darla S. Zanini, RRP, ARDA 

sponsored by ARDA-WIN Advantage 

10:00 am-10:15 am  Networking Break  

sponsored by GScf, Ltd.  

10:15 am-11:15 am 

From Hello to Loyalty: Communication with Your Owners
Learn best practices from today's leading developers. Learn how they are blurring the lines between marketing, sales and resort operations so that the brand messaging and product reality remain consistent throughout the sales and buying process. Once a new owner becomes part of a vacation ownership community, listen to experts give an overview of why it is now more important than ever to be communicating with you owners and what are the best ways to go about doing so to increase owner satisfaction. Learn best practices of owner/member engagement and the methods to obtain customer feedback and what to do with that information for your benefit after it is collected. Find out how these innovative tools can positively impact owner satisfaction, provide added value, enhance the vacation experience, and attract new buyers for your product.

sponsored by ARDA-ROC 

11:15 am-12:15 pm  This is Not Your Parent's Timeshare
With the growing volume of inherited timeshare ownership and little or no knowledge of what to do with it, a new generation of Millennials is obtaining ownerships and they are a ripe target for education and getting started in timesharing. These Millennials are more diverse than older generations and not only accept but also identify with that diversity. This makes it difficult to appeal to them using traditional persona-based techniques. Marketing to the Millennial Generation demands new rules you must follow to reach young adults. What old paradigms need to shift? Thriving successful companies do not market to Millennials they market with Millennials.  

sponsored by ARDA-ROC 

12:30 pm-1:30 pm


Networking Lunch 

sponsored by Interval International 

1:30 pm   Meeting Concludes 
1:30 pm-7:00 pm  ARDA-WIN Advantage Meeting 





ARDA WIN Advantage        


  First American Logo   GScf logo   Interval International2012 
  JK Housekeeping Services Logo       RCI LOGO  



  • Ballard Spahr
  • Concord
  • Continental Central Credit, Inc.
  • Grand Pacific Resorts
  • MasterCorp
  • Woodley's Fine Furniture

*sponsor list as of 9/14/15

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