2018 insights logo                                                                                                                                                                                                                                                                                              

Official Launch of the Asia Pacific Resort Development Organisation (APRDO)

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    aprdo 

A new industry body aimed at representing the timeshare industry in Asia Pacific has been officially formed. 

Incorporated in Singapore in May 2018, the Asia Pacific Resort Development Organisation (APRDO) is the first overarching organisation in Asia Pacific to support and promote the timeshare industry in the region, provide a framework that fosters innovation and regulation in the industry and ensures that business practices are being conducted to the highest ethical standards. 

The organisation has set forth the following key objectives: 

  1. Support country timeshare organisations – Currently 7 countries in the Asia Pacific region have timeshare organisations; APRDO will partner with them to support their cause and priorities. It also endeavours to encourage and facilitate the establishment of new timeshare associations in key markets in the region. 
  2. Influence industry regulation - A favourable regulatory environment for timeshare practices will make it attractive for existing businesses and potential investors. In the near term, the organisation will work in collaboration with existing country timeshare organisations to support their efforts. In the long term, the organisation will be proactive in its efforts to influence timeshare regulations in target countries and provide a guideline for countries interested in establishing regulations to ensure the healthy development of the timeshare industry in this region. 
  3. Point of contact for the industry and governments - APRDO will represent and serve as a central, common voice for the timeshare industry in Asia Pacific, and as a feedback channel to the Government. 
  4. Provide research, education and information exchange within the industry and with government bodies - this is important to ensure that best practices are shared to grow the marketplace for the timeshare industry, especially in emerging markets. 
  5. Self-regulation – APRDO will establish a code of conduct to govern and set best practices standards for the timeshare industry in Asia Pacific. 

Founding members of the new organisation include representatives from businesses across the timeshare industry, who will determine the strategy, working policy and code of ethics of the organisation. 

The executive committee of the organization includes – 

  1. President – Bill Minnock, Marriott Vacations Worldwide 
  2. Vice President – Jonathan Mills, RCI 
  3. Treasurer – Joe Hickman, Interval International 
  4. Secretary - Gisle Sarheim, Hilton Grand Vacations 
  5. Associate Director – Paul Dean, Dean and Associates 
  6. Associate Director – Shin Siow, Wyndham Hotel Group 

 

“APRDO is designed to be a strong, professional organisation that will be both effective in representing its Members and be a respected voice in advocating for the continued success of the timeshare industry”, says Bill Minnock, President of APRDO. “Through APRDO, we can build even greater consumer awareness and confidence in timeshare as a viable alternative to traditional vacation products.” 

For more information on APRDO or on becoming a member, please contact Jonathan Mills at jonathan.mills@rci.com or any of the executive committee members.

Back in Vegas for ARDA World 2018

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Back in Vegas for ARDA World 2018 

With nearly 1,800 attendees representing 35 different countries from all facets of the timeshare and vacation ownership industry, ARDA World 2018 provided industry professionals the opportunity to come together to learn and share in best practices, and discover new ideas. Five days of meetings, educational sessions, exhibitions and fun gave attendees the chance to strengthen partnerships, while also making new connections.

ARDA World hosted an impressive line-up of speakers and entertainers – including keynote speaker, Robert Stevenson who inspired attendees on how to be among a high-performance culture and stay relevant in today’s technologically-accelerated business economy.

ARDA World 2018 Keynote Speaker Robert Stevens
Keynote Speaker, Robert Stevenson. General Session sponsored by RCI.

The Meet the Leaders general session offered up valuable insights from some of today’s industry leaders on topical issues ranging from the impact of industry consolidation to the impending secondary market.

ARDA World 2018 Meet the Leaders Session
(L-R) Maurizio Bisicky, COO, Anantara Club; Jon Fredricks, President & CEO, Welk Resorts; Tom Nelson, President & CEO, Holiday Inn Club Vacations; Michael Flaskey, CEO, Diamond Resorts; Howard Nusbaum, President & CEO, ARDA. Session sponsored by Baker & Hostetler

New to ARDA World this year, the Sales and Marketing Leaders general session took a look at how marketing and sales paradigms within the timeshare industry is shifting as new technologies continue to arise, a new generation of owners come onto the scene and continued enhancements to the overall customer experience.

ARDA World 2018 Sales and Marketing Leaders Session
(L-R)Dennis DeLorenzo, EVP & Chief Sales Officer, Hilton Grand Vacations; Jeff Myers, Chief Sales & Marketing Officer, Wyndham Vacation Ownership; Brian Miller, EVP & Chief Sales and Marketing Officer, Marriott Vacations Worldwide; Tony Walker, EVP of Global Sales & Marketing, Diamond Resorts; Howard Nusbaum, President & CEO, ARDA. Sales & Marketing Leaders session sponsored by Diamond Resorts

The Lion’s Den once again intrigued attendees as a group of bold start-ups presented their digital innovations and business plans to a panel of judges – the “Lions” of the timeshare industry. The Lion’s winner turned out to be Safely Stay, whereas Beyond Pricing was the People’s Choice winner.

ARDA World 2018 Lion's Den
Judges (L-R) Steve Weisz, Marriott Vacations Worldwide; Ken Potrock, Disney Vacation Club; Jared Saft, Westgate Resorts; Caroline Shin, Vacatia. The Lion’s Den sponsored by Vacatia


On the final night of convention, the ARDA Awards Gala celebrated the industry’s best and brightest in categories that recognized professional excellence, outstanding sales and marketing accomplishments, product design, advertising and staff. View the winners here. 

ARDA World 2018 Gala Comedian Tom Papa
Comedian Tom Papa shared his comedic talents throughout the night.

Click here to view the Facebook Album for ARDA World 2018. 




 AW 2019 at Hilton Orlando  Mark your calendars for ARDA World 2019 in Orlando!
ARDA World 2019
April 7-11, 2019
Hilton Orlando
Orlando, FL 

The Lion's Den at ARDA World 2018

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Sponsored by Vacatia 

The Lion’s Den at ARDA World 2018 

The Lions Den 2018 - blog post 

Wednesday, May 9th from 10:00 am – 11:30 am
Caesars Palace, Las Vegas NV
Open to all ARDA World attendees 

Back again by popular demand, The Lion’s Den will take a look at a group of bold start-ups as they present their digital innovations and business plans to our panel of judges – the “Lions” of the timeshare industry. Modeled after the television show Shark Tank, this session will be judged by high profile CEOs and executives from Disney Vacation Club, Marriott Vacations Worldwide, Vacatia, and Westgate Resorts.

This year our contestants include:

  • Beyond Pricing. This automated dynamic pricing solution for vacation rental sites utilizes real-time market data to ensure price recommendations maximize host revenue and occupancy. The Beyond Pricing SaaS solution allows you to link your vacation rental listing, preview a year of recommended rates and sync those prices directly to your calendar. https://beyondpricing.com/ 
  • Conichi. Conichi better connects guests and hotels with technology that helps ease the time-consuming elements of check-in and check-out, allows hotels to communicate directly to their guests, and gives guests the opportunity to share stay preferences prior to arrival. https://www.conichi.com/en/ 
  • Safely Stay. Combining a rigorous guest verification program with the most comprehensive insurance available, Safely Stay gives property managers and homeowners peace of mind that their homes are safe and protected while guests stay at their property. https://www.safelystay.com/ 
  • Tagible Travel. Tagible helps travel companies increase conversion rates in the form of bookings by inspiring their customer to take action. Travel companies add a single line of tracking code to their websites, Tagible software analyzes the site’s keywords, and then puts out interactive and rich media for that keyword. https://tagibletravel.com/ 
  • Triptease. This travel SaaS company empowers hotels to recapture guest relationships, increase direct bookings, and reduce their reliance on online travel agencies. The Direct Booking Platform integrates with a hotel’s website and booking engine in order to optimize conversion, improve price transparency and strengthen the relationship between hotel and guest. http://www.triptease.com 

 



ARDA World 2018 App Screenshot  Don't forget to download the ARDA World App! And be sure to add the Meet the Leaders session to your schedule so you don't miss it.
Download it here! 

Meet the Leaders General Session at ARDA World 2018

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Sponsored by Baker & Hostetler, LLP 

Meet the Leaders General Session 

Meet the Leaders Session - ARDA World 2017
Meet the Leaders Session at ARDA World 2017 

Tuesday, May 8th from 10:30 am – 11:30 am
Caesars Palace, Las Vegas NV
Open to all ARDA World attendees 

Gain insights from industry leaders on topical issues that range from the impact of industry consolidation to the impending secondary market in this robust general session called Meet the Leaders.

Let’s quickly meet this year’s panel:

MAURIZIO BISICKY, Chief Operating Officer – Anantara Vacation Club

Mr. Bisicky was named Chief Operating Officer of Anantara Vacation Club in October 2017 after serving as Senior Vice President of Sales and Marketing, and as Chief Commercial Officer. He led the turnaround of the organization in 2016 and has focused on strengthening the global Anantara Vacation Club team and its operational performance, while pursuing and delivering on new business opportunities. With an international background in manufacturing, finance and hospitality, Mr. Bisicky has held senior positions with key players in the vacation ownership industry in Europe and the Middle East.


MICHAEL FLASKEY, Chief Executive Officer – Diamond Resorts

With more than twenty years of senior leadership experience in public and privately-held companies Mr. Flaskey has a key focus on growth-oriented companies within the vacation ownership industry. Prior to becoming Diamond’s CEO, Flaskey held the position of Chief Operations Officer from November 2016 to March 2017, of EVP and Chief Sales and Marketing Officer from 2014 to 2016, and of EVP of Sales and Marketing for North America from 2010 to 2014. Through his tenure, Diamond Resorts has achieved record growth both organically and through strategic acquisition integration. Mr. Flaskey is also key in creating many strategic ambassadorial alliances with world-famous artists and athletes. He is the Founder and Executive Director of the Diamond Resorts Invitational, a nationally-televised, PGA Champions Tour-sanctioned Professional-Celebrity golf tournament.


JON FREDRICKS, President & Chief Executive Officer – Welk Resorts

Grandson of the late Lawrence Welk, Mr. Fredricks became President of Welk Resorts in 1999 and has led the company to realize unprecedented growth by fostering profitable expansion projects and organic corporate development. Fredricks’ leadership has guided the strategic direction of his team, setting the company on pace to achieve over $225 million in annual revenues, with more than 55,000 owners who vacation in over 1,200 shared ownership villas. Prior to becoming President, Mr. Fredricks was the General Manager of Welk Resort Branson and Vice President of Welk Real Estate.

TOM NELSON, President & Chief Executive Officer – Holiday Inn Club Vacations


Mr. Nelson transitioned to President and Chief Executive Officer of Orange Lake Resorts in August 2017. He joined the company as Chief Financial Officer in 2003, adding president to his duties a decade later. He has overseen the tremendous business and financial growth of the Holiday Inn Club Vacations brand through its strategic alliance with IHG, as well as the acquisition of Silverleaf Resorts. Nelson brought significant corporate strategy, leadership, operations, finance and venture capital experience to Orange Lake Resorts through his career with Arthur Andersen, having created and led the company’s Global Strategy Consulting business. Prior, Mr. Nelson served as Senior Vice President and Chief Financial Officer of Edify Corporation, and Chairman and Chief Executive Officer of SRI International’s European venture subsidiary.



ARDA World 2018 App Screenshot  Don't forget to download the ARDA World App! And be sure to add the Meet the Leaders session to your schedule so you don't miss it.
Download it here! 

2017 Year In Review: A Strong Year for Timeshare

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2017 Year In Review: A Strong Year for Timeshare



2017 was a strong year for the timeshare industry with $9.2 billion in revenue in the U.S. and $19.7 billion globally. Even amidst several natural disasters that threatened the vacation experience in various locations, our industry showed its resilience to adversity by contributing $79.5 billion to the U.S. economy and $147 billion worldwide. With over 500,000 jobs in the U.S. and about 1.3 million globally, the timeshare industry is truly the backbone to several communities around the world. And with 9.2 million timeshare owners in the U.S. who spent $6.6 billion in local communities, we can rest assured that our industry continues to strengthen businesses big and small.

Our Government Affairs team continued to advocate on behalf of policies, allowing for the vitality and growth of the industry while protecting owners. Our State Affairs team experienced big wins in Florida and South Carolina and our Federal Affairs team focused on ADA reform and successful Tax Reform.

We connected through strong member events in order to collaborate on the unique opportunities ahead through ARDA World in New Orleans, our regional events throughout the country, and our Fall Conference that focused on the economic and political issues facing our industry.

We continued to tell our industry story through our core value propositions of options, space and the value of vacationing. And we will continue to share that story by incorporating ARDA International Foundation’s (AIF) research and market intelligence.

Looking forward to 2018, we aim to enhance the reputation of timeshare, introduce a new generation of consumers to our product, strategize global expansion, and shut down fraud on our consumers.

ARDA-WIN 2018 Annual Meeting Recap

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ARDA-WIN Annual Meeting Recap 

ARDA-WIN 2018 Meeting Recap
 

Diversity, inclusion, mentoring, and philanthropy are just some of the core topics that ARDA-WIN focuses on – and those core topics showed up in strong, interactive sessions at the 2018 annual meeting on January 18-19. The event focused on programming that was ripped from the headlines of some of today’s overwhelming movements and real-world issues greatly effecting women.

The ARDA-WIN group also raised over $4,420 and brought together a truckload of donations for the local Orlando charity, One Heart for Women and Children

If you are interested in being a part of ARDA-WIN, the group holds “WIN Wednesdays” every fourth Wednesday of each month in various locations throughout the US. Click here to find a location nearest you. 

Learn more about ARDA-WIN by visiting http://www.arda.org/win/.

The “Fine Print” is Indeed Fine

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The “Fine Print” is Indeed Fine  

By Howard C. Nusbaum, President  

 2018fineprint.jpg 

Regulatory issues are directly tied our industry’s success. And while this side of the business may not seem as exciting or fun as sales and marketing or resort operations, I believe it truly is.

During a conference I recently attended in Spain, there were many discussions that mirrored the same challenges and opportunities that are shared at ARDA gatherings. However, due to the regulatory structure that has been in place in the United States for 35-plus years, I find that the U.S. industry has tools to better address some of these issues, with the fire-power of codified law. As such, our product structures, owners, and governing HOAs are protected – leading to a more vibrant marketplace conducive for growth.

Don’t get me wrong—not every regulation and rule makes sense, despite its original intention. But from a macro perspective of growth and paths of opportunity, our regulatory regime has done more for our consumers’ confidence and safety, which has fostered a more robust commercial enterprise for everyone in the business. And these laws and structures have become the hinge around which the industry has turned for the better.

You wouldn’t play a game that didn’t have rules, and you wouldn’t want to try to run a business without the certainty offered by these laws and regulations. ARDA and ARDA-ROC are committed to continuing to support good legislation and regulatory oversight. We will also oppose laws or any part of the rule-making process that we believe do not enhance our consumers’ experiences or our industry ability to flourish within that platform.

ARDA, through its awesome State & Federal Affairs teams and their partners, will continue to monitor activity at all levels of government to ensure that dangers are defeated and positive bills come to fruition as law.

So, as you can see, change is constant on these fronts. But we remain prepared, so each time that something new pops up for our teams to address, they handle it with the intentions of the owners in mind, keeping the life-blood pumping for success all around—both now and well into the future.

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