ARDA Insights Blog                                                                                                                                                                                                                                                                                                                                      

Let’s Get Together in DC!

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Let’s Get Together in DC! 

FallConf hotel 2
With autumn in full swing and the leaves showing their vibrant colors, it’s time for this year’s ARDA Fall Conference, which will take place November 12-14, at the Fairmont in Washington, DC.

The industry gathers annually to take advantage of this networking opportunity and to analyze key issues we’re facing in the current economic and political environment. This year, if you decide to join us, we’ll have plenty in store for you!

First, we have our core association meetings, where our most engaged members gather in committees, councils, and boards to advance our respective programs of work and set new goals for the future. Then, as we move through the program, our lineup of speakers and events will offer key information and tools to help you make more informed, strategic decisions in your individual businesses.

Of course, there’s even more to the program with networking opportunities, receptions, and times for business partners to meet. Don’t miss Wednesday night’s Trustee Foundation Dinner at the Folger Shakespeare Library (by invitation only), or the political updates at the

ARDA-ROC Legislative Luncheon.

Thursday will feature the main portion of the program—with a “Board Bulletin” session , insights from Marci Rossell (former chief economist for CNBC), and then keynote speaker David Gregory (former host of NBC’s “Meet the Press”). Friday kicks off with the Chairman’s League breakfast (speaker, Chris Cillizza), immediately followed by our finale event— “Meet the Chairmen” session, which will close out our time together.

Click here for registration information and a detailed schedule (including the committee listing). 

We look forward to seeing you soon in Washington!

 

Ready for ARDA West?

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 Ready for ARDA West? 

Denver City Scape
   

The American Resort Development Association’s (ARDA) annual regional meetings bring together local timeshare  leaders and representatives for valuable updates and productive discussions about the future of the industry. After a great turnout for ARDA Southeast in Charleston, South Carolina last month, we’re excited for ARDA West, kicking off tomorrow, October 21, in Denver, Colorado!

Unable to join us? You can still participate and follow along on Twitter and Facebook, as we highlight the brightest ideas and key takeaways from our collection of speakers and presenters.

And if you’ll be there with us in Denver, join the conversation! Use the hashtag #ARDAwest to tell us what you think about cutting-edge owner happiness and how associations are selling their owned inventory. Network in person and online! And share your suggestions for the best places to grab dinner downtown.

The weather is looking clear and sunny. We can’t wait to see you there!

#ARDAwest 

 

Engaged Employee = Satisfied Customer

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Engaged Employee = Satisfied Customer 

Happy Employee2  

Every business wants satisfied customers. But many don’t realize the secret sauce is right in front of them—their employees.

Over the years, several studies have examined the link between engaged employees and satisfied customers. Perhaps most notably, Gallup’s 2013 State of the American Workplace found a strong correlation between highly engaged employees and customer loyalty, along with increases in productivity, sales, and profits. Clearly, engagement is not something to be ignored.

But how can we tell if our employees are engaged? And what does that even mean? Recently, attendees had the chance to hear first-hand from Karen Case, vice president of human resources at Wyndham Vacation Ownership, who spoke at ARDA’s Southeast Regional Meeting held in Charleston, SC.

Karen described engaged employees as those who have an emotional commitment to their organization and its goals. They are passionate about their job, often going above and beyond their responsibilities for the greater good of the company—as opposed to the not-engaged employees, who are essentially phoning it in, putting the time but not the energy or passion into their work.

On the flip side is the actively disengaged employee. These are the employees who aren’t just unhappy with their jobs but have a toxic mindset that, if left unchecked, could spread throughout your business like wildfire. They do the bare minimum to get by, constantly undermine their coworkers, and even sabotage projects. While you should still do your best to find out why they’re so disengaged, in some cases the best option for everyone is to part ways. But that doesn’t mean you should dismiss all of them. In fact, given the right tools and attention, you may still be able to turn many of these employees from actively disengaged to engaged.

So what steps can you take to increase engagement in your organization? Karen offers these tips:

  •  First and foremost, it has to start at the top. If your leadership isn’t engaged, you can’t expect your employees to be.
  • Next, ask them for feedback. Once you’ve surveyed your organization, define a few key themes within the results so you can report back out to them.
  • Communication is key—you want them to know you’ve heard what they have to say.
  • Then, develop action plans around those key themes, continuing to communicate to them as you make progress against the plans.

Ultimately, doing what’s right for people proves to be what’s right for the organization. When you start by making employee engagement a goal and focus of your business, you’ll reap the rewards—a successful business with happy employees and happy customers.

Strategic Inventory Investments

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Strategic Inventory Investments

By Jon Blackmon
October 6, 2014 

hotel-pool 

With the timeshare industry experiencing economic growth, many resorts are adding rental programs to their growing repertoire of services. These programs allow the general public access to timeshare resorts without long-term commitments, creating buzz around the benefits of condo-style accommodations and allowing resorts to capitalize on previously unused space. Tapping into this new consumer pool allows resorts to foster relationships with previously elusive markets and by offering a stay unlike any hotel, timeshare resorts can demonstrate the value of their resort, thereby gaining loyal and happy customers. 

Read more about the benefits of timeshare rental programs in the September issue of Development’s Magazine