ARDA Insights Blog                                                                                                                                                                                                                                                                                                                                      

Happy New Year from Howard

(From the CEO) Permanent link

Happy New Year from Howard 

By Howard Nusbaum

December 21, 2011

Happy New Year

As I was packing for my own holiday vacation last night, I got to thinking about the excitement that comes with the final preparation for a family holiday—the sense of adventure, freedom, and anticipation that feels a bit like the first hill of a really fun roller coaster! The pleasure in knowing that the next seven days are being spent with the ones you love, the people that make all the hard work in life worth it. It’s also all about breaking the routines of your daily life and making the small things large— things like connecting with the people and feelings most important to you.

I think this is also how our timeshare consumers feel as they embark on their vacations at wonderful resorts around the world. In our industry, we are the creators of these important memories for millions of families like yours and mine, which makes me love even more what we do as our core business: resort development. We should never forget that the thousands of people who comprise this wonderful industry get to be the “chefs” of the vacations du jour, and how fortunate we are.

So, my holiday challenge to you is to “walk the walk” of better vacationing. Take the time this holiday to plan that getaway with the ones you love. Make it a priority to stop and appreciate the small things and do what all satisfied timeshare owners do—plan a better vacation!

Happy New Year and best wishes for a successful and rejuvenating 2012!  

 

Worldwide Shared Vacation Ownership Survey (non-US)

(Research, International) Permanent link

Worldwide Shared Vacation Ownership Survey (non-US) 

From Darla Zanini 

December 15, 2011 

 

AIF Research 

Hopefully all of you with international properties have had a chance to participate in the ARDA International Foundation’s (AIF) first worldwide survey in over a decade. We will complete data collection at the end of December and begin tabulating results to provide the industry with statistics on the importance of vacation ownership and its most recent performance trends around the world.

Shared vacation ownership sales and resort operations represent a significant and growing force in the global economy and this major research undertaking will begin to quantify that.

The survey was developed and launched in early November with the ARDA International Foundation (AIF) working closely with Tourism Economics, an Oxford Economics Company to conduct the supply portion of the study and The Research Intelligence Group to conduct the consumer portion of the survey.  In that piece, we are measuring number of owners, residence by country, international travel preferences and for non-owners, industry awareness.  

We will ascertain key industry metrics including sales volumes, product types, resort occupancy rates and operating metrics for every world region. The results will help the financial and investment communities better understand the state of the industry and help the industry professionals around the world to educate the public, the press, lawmakers and business partners alike about the industry so that a better business environment can be created or maintained.

The survey reached 99 countries and was available in five languages. The full report will be available in Spring 2012.