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Get Involved With ARDA!

(Initiatives and Trends, Developments Magazine) Permanent link

Get Involved With ARDA! 

By Don Harrill, Chairman of ARDA

December 21, 2012 


One of ARDA’s strategic initiatives is to help promote our industry. As we all know, this is a big job. Based on all of the misinformation and negative perceptions about timeshare that exist, it’s also a very important job.

That’s where you come in. Working with the ARDA team to provide user stories, photos, trends, and story ideas benefits all of us. And our fantastic communications committee has done a lot of this over the past year.

For those who may not already be aware, the committee has been pursuing a strategy of “humanizing” vacation ownership through the Faces of Timeshare initiative. Its goal is to bring more of a public face to the caring and compassionate people within our industry.

The program highlights remarkable philanthropic efforts of individuals and developers. The committee is also profiling superior employee service stories that make vacations memorable for our owners. Taken together, these programs enable the public to see the good work taking place through the eyes of everyday people while reinforcing the image of the developers behind them.

VacationBetter.org, the owner-centric arm of ARDA, has also been the driving force behind the Timeshare Fans program. It encourages developers to videotape their owners telling, in their own words, how much they enjoy their timeshare products. The program is targeting a variety of resort brands, demographics, regions, and stories to fully represent the broad choice timeshare offers.

Additionally, this group has launched a Pinterest account to visually pique consumer awareness of the benefits of vacation ownership while driving click-through traffic to participating developers. This site is becoming a very important tool to drive web traffic to key online marketing and educational resources. Such a collaboration could lead to further shared initiatives within our association that will help strengthen the industry overall.

ARDA works hard to advance a positive reputation and image of the timeshare experience as we strive to appeal to a wider public audience—let’s all come together in this great effort! 

Note: This blog post is based on a November/December 2012 Developments magazine article.    


Capturing the Spirit of the Holidays

(Initiatives and Trends) Permanent link

Capturing the Spirit of the Holidays 

By ARDA Staff

December 11, 2012  

Christie Lodge Family at Holidays 

In the midst of the annual holiday season, we decided to ask our members how they made this time special for their guests and for their communities. We were pleased to see that nearly everyone had something to share!

For December’s “Faces of Timeshare” we profiled a few unique stories:

This past Thanksgiving, Holiday Inn Club Vacations treated a family of longtime owners to a special day. Chef Josh Moynihan spent part of his holiday creating a wonderful family memory for the Ripple family. Chef Moynihan spent the morning in the Ripples’ villa cooking up a delicious Thanksgiving meal, complete with two 12-pound turkeys and all the trimmings.

Sharon and Tom Grupe used their Wyndham Vacation Ownership (WVO) ownership to bring four generations of their family together for Thanksgiving…all 38 of them! Family members from across the country flew in to Wyndham Bonnet Creek Resort in Orlando, Florida for the big event. Their Thanksgiving feast had the whole family pitching in, and members of the Resort staff helped secure space for the large family to eat Thanksgiving dinner together. “They were so wonderful; I feel like they’re part of the family,” Sharon said.

Owners at Christie Lodge, located in Avon, Colorado at the base of Beaver Creek resort, also share their holidays with the staff and employees during their annual vacation. Each year, owner Dr. Jirina Fishman hosts a family-style meal and party for her guests and staff at Christie Lodge who work to make her stay so memorable. The Christie Lodge staff also lends a hand to help set up her dinner party and gathers together extra tables and chairs for her special night.

ARDA members also take time not only to care for their guests, but also to give back to their local communities. Christie Lodge has Salvation Army Drop boxes throughout the resort for owners and employees to donate everything from clothing and furniture to packaged food items left over from their timeshare stay. The Salvation Army ensures that the items go to those less fortunate throughout Vail Valley and the local surrounding communities.

Interval International raises money to fill Thanksgiving gift baskets with non-perishable food items that are distributed to deserving families in the Miami area. In December, Interval’s Annual Holiday Toy Fest benefits deserving children who can visit with Santa Claus and select a holiday gift.

For more details read the full press release and check out our new "Holiday Memories" Pinterest board for some great photos. 

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