Four Trends to Watch in 2016
By Kathryn Mullan, ARDA
December 21, 2015
four trends for our industry to watch as we transition out of 2015 and enter
the New Year. Identified as some of the biggest drivers of change in travel by Skift Megatrends, it’s clear that some key consumer and tech
changes that are playing out in this space will be influencers on vacation
ownership as well.
Trend #1: Hospitality Driving
Innovation in Travel
hospitality industry—hotels, vacation rentals, and the sharing economy—is
seeing the power of mobile as consumers self-serve their preferences, check-in
models are re-tooled, and the experience of the resort/hotel extends beyond the
physical and into the natural and cultural surroundings.
Trend #2: The Rise of the
authentic resorts that are based on unique and niche experiences are growing. Smaller
destinations are finding ways to market their unique attributes to today’s
Trend #3: Mobile Pay and Wearable
about reaching consumers where they are—and they are with their mobile devices!
The entire process of travel as a journey requires technology to support it.
Trend #4: Travel Brands
Reimagined as Lifestyle Connoisseurs
and Gen Xers are looking for deeper connections and a way to fit into the
overall lifestyle a brand offers. Creating that lifestyle is becoming more and
Read more about these
trends and more in the November/December 2015 issue of ARDA’s Developments magazine