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Four Trends to Watch in 2016

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Four Trends to Watch in 2016 

By Kathryn Mullan, ARDA
December 21, 2015   

Expansion in Latin America

There are four trends for our industry to watch as we transition out of 2015 and enter the New Year. Identified as some of the biggest drivers of change in travel by Skift Megatrends, it’s clear that some key consumer and tech changes that are playing out in this space will be influencers on vacation ownership as well.

Trend #1: Hospitality Driving Innovation in Travel 

The hospitality industry—hotels, vacation rentals, and the sharing economy—is seeing the power of mobile as consumers self-serve their preferences, check-in models are re-tooled, and the experience of the resort/hotel extends beyond the physical and into the natural and cultural surroundings.

Trend #2: The Rise of the Boutique Destination 

Local and authentic resorts that are based on unique and niche experiences are growing. Smaller destinations are finding ways to market their unique attributes to today’s traveler.

Trend #3: Mobile Pay and Wearable Technology 

It’s all about reaching consumers where they are—and they are with their mobile devices! The entire process of travel as a journey requires technology to support it.

Trend #4: Travel Brands Reimagined as Lifestyle Connoisseurs 

Millennials and Gen Xers are looking for deeper connections and a way to fit into the overall lifestyle a brand offers. Creating that lifestyle is becoming more and more important.

Read more about these trends and more in the November/December 2015 issue of ARDA’s Developments magazine!


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