ARDA Insights Blog                                                                                                                                                                                                                                                                                                                                      

ARDA International Foundation (AIF) Resale Study—A Few Implications

(Research) Permanent link

ARDA International Foundation (AIF) Resale Study—A Few Implications

February 27, 2012 

AIF Research

Our latest Resale Study shows some clear strengths, weaknesses, opportunities, and threats as it relates to the timeshare industry overall, and within the different transaction channels.

Each channel has a largely unique set of strengths and weaknesses. The resale channel has a distinct advantage when it comes to perceptions related to price. But, while resale channels have an advantage on price, developers control advocacy. Previous research has underscored both the quality and importance of delivering an exceptional experience.

This represents one of the developer’s greatest assets and strongest marketing tools: access to the resort is considered a requirement to purchase and many choose to access the resort by staying with current owners. 

There are clear indications that customers and prospects trust what they see and hear, but only to a point: the use of the Internet for research purposes coupled with a disinclination to use it for transactions, the desire to work with a licensed real estate broker, and the increased confidence associated with increased oversight are all indications that credibility concerns exist.

The study goes into many more details and discusses additional important implications for the industry. Please contact us if you’d like to learn more.
 

 

ARDA World Convention in Las Vegas Hits the Global Jackpot

(Meetings and Events, International) Permanent link

ARDA World Convention in Las Vegas Hits the Global Jackpot 

February 23, 2012  

 

ARDA World 


ARDA World 2012 will be here in just six weeks, and everyone at ARDA is excited about this year’s global theme—featuring attendees from over 35 countries, international development organizations from around the world, and internationally-focused sessions and events. The general sessions and one select session from each educational wave will feature simultaneous translation into Spanish and Portuguese. Expect valuable insight from this year’s keynote speaker, loyalty expert Frederick Reichheld of Bain & Company’s loyalty practice, which helps companies achieve results through customer and employee loyalty. New this year is the ARDA World mobile application, available for web-accessible and smart phones, where attendees can access or customize the convention sessions.  ARDA World will also feature interactive Twitter (using the official hashtag #ARDAWorld), Facebook, and Flickr walls throughout the convention space. 

Register now, or for more information, visit the ARDA World website.

 

Caribbean Waves in as the Most Travel-Intensive Region in the World

(Legislation, International) Permanent link

Caribbean Waves in as the Most Travel-Intensive Region in the World 

February 16, 2012 

Caribbean 

The good news is that the Caribbean region continues to be the most travel and tourism intensive region in the world, according to the 2011 Caribbean Travel and Tourism Economic Impact Study, sponsored by the World Travel and Tourism Council (WTTC).   

However, the Caribbean was also fraught with severe economic distress due to the global recession and now faces more potential legislative challenges as Caribbean governments face funding struggles in their recovery process. What that means for our industry is that we need to be prepared to fend off such legislative proposals that would negatively impact the timeshare industry (both developers and owners) and the entire Caribbean travel and tourism industry. Fortunately, ARDA-Caribbean is proactively addressing these challenges. One example of this can be found in the U.S. Virgin Islands where ARDA-Caribbean is actively involved in the strategic planning discussions with the US Virgin Islands Department of Tourism and the Office of the Governor in their 5-year Tourism Development plan to chart a sustainable future for tourism in the territory.  Look for more legislative updates in the ARDA-Caribbean section of the website. 

 

ARDA-ROC Introduces the Government Affairs Insider to Keep You Informed

(Legislation) Permanent link

ARDA-ROC Introduces the Government Affairs Insider to Keep You Informed 

February 14, 2012 

Government Affairs Insider 

 

The ARDA and ARDA-ROC government affairs team recently launched the Government Affairs Insider, a bi-weekly digital publication designed to keep you up-to-date on legislative issues and activities affecting the timeshare industry. 

This week’s Insider reports on ARDA-supported timeshare legislation in Florida, Colorado, Utah, and Arizona. These bills, some including legislation regarding timeshare resale companies, have received positive responses from state legislatures and are moving through House and Senate committees quickly.  

ARDA-ROC has also begun working with the Virginia Resort Development Association (VRDA) on lobbying efforts for two bills that have been introduced in the Virginia House. 

For more information on these news items in this week’s Insider, as well as access to previous editions of the Insider, click here.  

 

Florida Timeshare Resale Accountability Act Inches Closer to Passage

(Legislation) Permanent link

Florida Timeshare Resale Accountability Act Inches Closer to Passage 

February 8, 2012

Florida Timeshare Resale Accountability Act 

In January, Florida State Senator Andy Gardiner and Florida State Representative Eric Eisnaugle, with the support of Florida Attorney General Pam Bondi, introduced the Timeshare Resale Accountability Act of 2012. The motivation behind the Act was to protect Florida consumers and help put an end to deceptive marketing practices conducted by fraudulent timeshare resale companies that have been targeting consumers under the guise of offering a service to help sell their timeshare product.

Under the new law, timeshare owners would be given more information about resale companies and the ability to rescind a sales contract, helping to protect them from bad actors. The House bill was passed unanimously out of House Judiciary Committee and will make its next and final stop in the House Economic Affairs Committee. Its companion bill in the Senate will be heard in the Senate Budget Committee, also its final stop. Similar legislation has been introduced in Colorado and will begin to move through legislative process shortly.

 

Wellness Trend is Here to Stay in 2012

(Initiatives and Trends) Permanent link

Wellness Trend is Here to Stay in 2012


February 3, 2012

Wellness Trend is Here to Stay in 2012 



How many of us start the year with a resolution to get healthier? Luckily, our research shows that for many consumers they stick with that for the entire year when it comes to their travel choices.

Consumers want their vacations to reflect a healthier lifestyle factor. While the timeshare industry has long advocated the healthful benefits of regular time away to rejuvenate and relax, resort developers continue to expand their vacation products with more options and access to healthful programs and activities.

Many timeshare resorts have expanded their offerings to include health and wellness components such as fitness programs, enhanced spa services, cuisine packages, weight-loss regimens and concierge services to customize a specific healthy vacation experience.

One example is the Wellness Center at Marriott’s Desert Springs Villas, offering classes ranging from yoga and Tai Chi to water fitness and shoulder and back strengthening.

And, according to Interval International, many of their clients’ properties in the Americas and the Caribbean have fitness centers and full-service spas, and those with restaurants are presenting healthier menu options. This increased consciousness of wellness is reflected in Interval’s most recent U.S. member profile. Reporting on their preferred vacation activities, nearly half of those surveyed include working out and exercising while close to 40 percent cite spa services.

How important is a healthy vacation to you? Let us know in the comments!