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Timeshare Exchange Programs Give Owners Vacation Flexibility

(From the CEO, Initiatives and Trends) Permanent link

Timeshare Exchange Programs Give Owners Vacation Flexibility  

By Howard Nusbaum, CEO and President of ARDA 

February 20, 2013 

  Timeshare Exchange 

A recent focus group we conducted confirmed what many of you may have suspected—there is a belief among would-be timeshare purchasers that the product is inflexible. In an effort to help dispel this myth, we recently issued a press release on exchanging.  

As noted in the release, it is the flexibility provided by exchange programs that make owners say timeshare is a better way to vacation. Last year, 38 percent of traditional timeshare owners either banked or exchanged their timeshare, according to ARDA’s AIF 2012 Shared Vacation Ownership Owners Report.  

We also shared stories of owners exchange experiences from companies Interval International and RCI. Both Interval and RCI recommend that owners first develop a list of ideal vacation destinations, be flexible with dates of travel, and understand their product type and exchange program in order to best evaluate and use their trading power.  

We will continue to communicate the flexibility of timeshare and welcome your ideas! 

 

A Snapshot of Timeshare Ownership

(Research, Initiatives and Trends) Permanent link

A Snapshot of Timeshare Ownership

By Alexa Antonuk, Communications Manager

February 5, 2013 

A Snapshot of Timeshare Ownership 

While some of us might love to sift through pages and pages of data, in this time of information overload, most prefer instead to get a quick snapshot. With infographics we can now show data, information, and knowledge in a highly consumable, easy to understand way.

ARDA has developed an infographic based on AIF’s 2012 Shared Vacation Ownership Owners Report. As you can see below, it clearly highlights some of the more important findings in a fun and readable format. It was developed to share with ARDA members, influencers, and consumers through social media.

We are distributing this through our Facebook page, Twitter, and Pinterest account, as well as sending it to our media/blogger contacts for use in their online efforts. The Communications Committee will also help us spread this Infographic through their channels. View the full infographic (PDF).

Please feel free to share it and look for more to come! Our next one will be in February and will “lasso” the Wild, Wild West of Resales.