2018 insights logo                                                                                                                                                                                                                                                                                              

2017 Year In Review: A Strong Year for Timeshare

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2017 Year In Review: A Strong Year for Timeshare

2017 was a strong year for the timeshare industry with $9.2 billion in revenue in the U.S. and $19.7 billion globally. Even amidst several natural disasters that threatened the vacation experience in various locations, our industry showed its resilience to adversity by contributing $79.5 billion to the U.S. economy and $147 billion worldwide. With over 500,000 jobs in the U.S. and about 1.3 million globally, the timeshare industry is truly the backbone to several communities around the world. And with 9.2 million timeshare owners in the U.S. who spent $6.6 billion in local communities, we can rest assured that our industry continues to strengthen businesses big and small.

Our Government Affairs team continued to advocate on behalf of policies, allowing for the vitality and growth of the industry while protecting owners. Our State Affairs team experienced big wins in Florida and South Carolina and our Federal Affairs team focused on ADA reform and successful Tax Reform.

We connected through strong member events in order to collaborate on the unique opportunities ahead through ARDA World in New Orleans, our regional events throughout the country, and our Fall Conference that focused on the economic and political issues facing our industry.

We continued to tell our industry story through our core value propositions of options, space and the value of vacationing. And we will continue to share that story by incorporating ARDA International Foundation’s (AIF) research and market intelligence.

Looking forward to 2018, we aim to enhance the reputation of timeshare, introduce a new generation of consumers to our product, strategize global expansion, and shut down fraud on our consumers.

ARDA-WIN 2018 Annual Meeting Recap

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ARDA-WIN Annual Meeting Recap 

ARDA-WIN 2018 Meeting Recap

Diversity, inclusion, mentoring, and philanthropy are just some of the core topics that ARDA-WIN focuses on – and those core topics showed up in strong, interactive sessions at the 2018 annual meeting on January 18-19. The event focused on programming that was ripped from the headlines of some of today’s overwhelming movements and real-world issues greatly effecting women.

The ARDA-WIN group also raised over $4,420 and brought together a truckload of donations for the local Orlando charity, One Heart for Women and Children

If you are interested in being a part of ARDA-WIN, the group holds “WIN Wednesdays” every fourth Wednesday of each month in various locations throughout the US. Click here to find a location nearest you. 

Learn more about ARDA-WIN by visiting http://www.arda.org/win/.

The “Fine Print” is Indeed Fine

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The “Fine Print” is Indeed Fine  

By Howard C. Nusbaum, President  


Regulatory issues are directly tied our industry’s success. And while this side of the business may not seem as exciting or fun as sales and marketing or resort operations, I believe it truly is.

During a conference I recently attended in Spain, there were many discussions that mirrored the same challenges and opportunities that are shared at ARDA gatherings. However, due to the regulatory structure that has been in place in the United States for 35-plus years, I find that the U.S. industry has tools to better address some of these issues, with the fire-power of codified law. As such, our product structures, owners, and governing HOAs are protected – leading to a more vibrant marketplace conducive for growth.

Don’t get me wrong—not every regulation and rule makes sense, despite its original intention. But from a macro perspective of growth and paths of opportunity, our regulatory regime has done more for our consumers’ confidence and safety, which has fostered a more robust commercial enterprise for everyone in the business. And these laws and structures have become the hinge around which the industry has turned for the better.

You wouldn’t play a game that didn’t have rules, and you wouldn’t want to try to run a business without the certainty offered by these laws and regulations. ARDA and ARDA-ROC are committed to continuing to support good legislation and regulatory oversight. We will also oppose laws or any part of the rule-making process that we believe do not enhance our consumers’ experiences or our industry ability to flourish within that platform.

ARDA, through its awesome State & Federal Affairs teams and their partners, will continue to monitor activity at all levels of government to ensure that dangers are defeated and positive bills come to fruition as law.

So, as you can see, change is constant on these fronts. But we remain prepared, so each time that something new pops up for our teams to address, they handle it with the intentions of the owners in mind, keeping the life-blood pumping for success all around—both now and well into the future.

ARDA Fall Conference

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ARDA Fall Conference

Every autumn brings an air that is crisp and filled with a sense of change and each autumn the ARDA Fall Conference takes a look at the past year as it prepares for the upcoming new year. This year, industry leaders came together in positive synergy to look at 2018 and the endless possibilities that it holds. This air of positivity was strongly felt throughout the conference halls, in the courtyard, around dinner tables and even overflowing into the city streets of Washington DC. It helped to fuel our industry workshops and meetings during the conference, as we begin to develop key strategies that will lay the foundation for our industry’s continued growth. This year’s program took a deeper-dive into the economic and political environments that surround our business and the initiatives that help to drive our industry forward. Here are a few highlights:

Interval Intl reception Fall Conference 2017
Interval International kicked off Fall Conference with it’s opening night reception.

Kreeger Museum Fall Conference 2017
ARDA Trustees mingled during the Trustee Foundation Dinner at the Kreeger Museum hosted by First American Title Insurance Company.

AB Stoddard at ARDA-ROC luncheon Fall Conference 2017
ARDA-ROC Legislative Luncheon special guest speaker A.B. Stoddard shared insightful analysis of recent mid-term elections and key forces at work in the overall political landscape.

State of the Industry Discussion Fall Conference 2017
ARDA president and CEO, Howard Nusbaum gave the State of the Industry address, which included panelists (L-R) Robb Webb of Baker & Hostetler; Robert Spottswood of Spottswood Companies; Don Harrill of Holiday Inn Club Vacations; and Mark Wang of Hilton Grand Vacations.

Martin Regalia Keynote Fall Conference 2017
Keynote speaker former Chief Economist of the U.S. Chamber of Commerce, Martin Regalia dispelled some of the mysteries of the U.S. economy (sponsored by Fidelity National Timeshare).

RCI Afterglow Fall Conference
RCI hosted a luminous closing reception to celebrate another successful Fall Conference.

Charlie Cook Chairman's League Fall Conference 2017
Chairman's League Breakfast (sponsored by Resort Travel & Xchange) speaker Charlie Cook, editor and publisher of The Cook Political Report and Columnist for the National Journal, shared his thoughts on political pundits and what to expect for the 2020 election.

To see more photos from the event, view our Facebook Album. 

Check out all of ARDA’s upcoming events here. 

Four Essential Business Services for a Legacy Resort

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 Four Essential Business Services for a Legacy Resort

 4 essentials 

Legacy properties have very different needs than a resort that is in the active sales phase. Lead generation and sales tools are no longer the priority, but finding ways to drive rental revenue, make investments in the resort, and protect your property become the new focus areas.

To ensure the property continues to flourish, there are four key business services that should be in place. If the list looks overwhelming without the in-house expertise needed, there’s no reason to worry. There are plenty of companies that can provide these services.

#1 – Gain Control of Inventory 

One unique challenge facing legacy resorts is gaining control of inventory. Legacy resorts face common issues like aging owners, increasingly delinquent maintenance fees, and the “Sunset Clause” that will come into effect over the next few years. 

In these situations, it’s important for legacy properties to work with professionals who can handle these issues and obtain deeds back from delinquent owners.

#2 – Maintain Revenue Streams 

With timeshare sales no longer happening onsite at legacy resorts, maintaining cash flow requires rental revenue. To optimize the revenue your property can generate, it’s essential to make sure the right unit is reaching the right person at the right time—and most importantly, at the right price.

When this is done properly results include growing revenue and occupancy, increasing efficiencies, and enhanced reporting and forecasting. 

#3 – Invest in Your Property 

When investing in your property, a good starting point is gathering feedback from your owners and rental guests. That way, you know what will have the most significant impact on traveler experiences.

After reviewing feedback, it’s time to prioritize needed renovations and invest where you see fit. 

#4 – Protect Your Property 

While it’s never a happy exercise to imagine what could go wrong at your property, insurance is essential to keeping resorts running smoothly and mitigating risk. Legacy resorts need to be mindful of their insurance coverage while also being mindful of budget.



Your Future Board Leaders

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 Your Future Board Leaders 

By Sharon Scott, RRP  

 your future board leaders

It is probably going to be necessary for those of us currently in authority to break existing paradigms and restructure current procedures if we are to engage this generation. We need to rethink the way we do things currently. We need to deconstruct and then reconstruct our organizations to eliminate hierarchical, top down methods.

How then are we to recruit our resorts’ future leaders?

Do things “their way.” 

Engaging millennials in the leadership process begins with making the resort experience an important ingredient in their lives. Part of our resort’s ethos must be one of fun—supporting experiential travel younger owners can enjoy with their peers. Attract them with events and activities to which millennials can relate.

Do a little research to see what millennials are buying, using individual expenditure reports to follow their interests. The results may pleasantly surprise you, as there are beginning to be more and more millennials with money to spend on fun.

Give them connectivity. 

Once millennials begin vacationing at a timeshare resort, they will expect a level of service that, frankly, many of us just don’t offer. They want to stay connected to the internet at all times, but they also want to stay connected to the greater community.

Make them feel they’re part of it.  Solicit their opinions; seek their counsel. 

Leverage their sense of purpose. 

Those of us who have long retained the authority to operate our companies and associations in ways that have been proven successful in the past may feel resentful, as the “new kids” dispassionately dismiss time-honored processes.

Nationally-acclaimed political columnist and author of New York Times best-seller, Applebee’s America, Ron Fournier says “they are purpose-driven, having learned at an early age just how fragile life can be in the post-9/11 world.”  He argues they are impatient and demanding because they grew up with the Internet, which taught them they could command change and choice simply by typing.

If we want to attract millennials’ hearts and minds, HOAs need to first get them invested in the concept of being part of the resort’s family by providing vacations they will find desirable. After you earn their buy-in, then provide them with leadership opportunities.

Better, Stronger, Faster…

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 Better, Stronger, Faster…   

By Mark Wang, ARDA Chairman  

better faster stronger

Resort operations and HOAs are the proverbial yin and yang of our customers’ on-property experiences. Resort teams are focused on the qualitative vacation experience—delivering lifelong memories—while our HOA teams are focused on the quantitative, fiscal stewardship to ensure the properties meet or exceed our owners’ expectations in a sustainable way.

Fortunately, the people who make up our resort operations teams are nothing short of extraordinary. They know our owners and guests personally, care about their requests and concerns with passion and personalization, and treat them like friends and family. When we say timeshare is truly home away from home, it’s these special team members who walk the talk.

Our industry is all about memorable vacation experiences, and they make that concept a reality every day for thousands of people from all over the world, which is not easy.

To complement the passion and dedication of those who serve our owners during their vacations, it takes unwavering commitment to consistent, high-quality customer service from those who manage our homeowners’ associations—from annual meetings and ongoing Board Member relations to annual billing and all the hard work in between.

This area of our industry continues to evolve as we find new opportunities to keep owners aware and informed faster to increase engagement and satisfaction with their purchase.

Through the tremendous success of these two teams there are still challenges facing our industry, including getting board of directors’ participation from the Millennial generation.

Going forward, I challenge us all to consider how we can take engagement to the next level and elevate our appeal to younger generations, as we work to make our industry as great as possible.