Timeshare Industry Continues to Grow and Attract New
Buyers
According to the newly released 2016 U.S. Shared Vacation Ownership Consolidated
Owners Report from the ARDA International
Foundation (AIF), the
timeshare industry remains healthy, showing that owners have become
increasingly engaged with their timeshare and the timeshare lifestyle, while
the industry continues to attract new buyers.
With 9.2 million households in
America already owning a timeshare, the timeshare industry still continues to
attract new owners for three core reasons:
- People love the locations of our resorts
- To save money on future vacation costs
- To ensure they take a vacation every year
The current make up of timeshare
owners also revealed how diverse owners are:
- The
average timeshare owner is just under 47 years old
- 60% of
timeshare owners are white; 20% are African-American; 14% Asian American
- 68% are married;
17% are single, never married
- 84% own
their own home
- 44% have
children under the age of 18 living with them at home
Owners are also highly educated,
with about 63% having at least a four-year college degree. The median household
income for timeshare owners is $81,311, much higher than the median household
income of $54,000 for the U.S. on average. With this higher income, owners are
spending a varying amount of money to purchase their timeshares:
- 47% spent under $10,000
- 26% spent between $10,000-$20,000
- 27% spent over $20,000
Once purchased, owners are loving
their properties, with seven out of 10 owners saying they would recommend
timeshare ownership based upon their experience. In addition, a large majority
(77%) of timeshare owners took a vacation at a timeshare resort during 2015, a
very promising sign headed into the future.
The report was conducted by Leger and commissioned by the ARDA
International Foundation. For more
details, see ARDA’s infographic and for a copy of the full study, visit www.arda.org/foundation.