ARDA Insights Blog                                                                                                                                                                                                                                                                                                                                      

Love Working in Travel & Tourism? You Could Win a Cash Prize from the World Travel & Tourism Council

(Initiatives and Trends, International) Permanent link

Love Working in Travel & Tourism? You Could Win a Cash Prize from the World Travel & Tourism Council 

May 30, 2014 

Love Working in Travel & Tourism? You Could Win a Cash Prize from the World Travel & Tourism Council

Travel and tourism is one of the world’s largest industries, supporting 260 million jobs and generating 9 percent of the world’s GDP—yet the perception held by many outside the industry is that it is a short-term career move rather than one that offers professional longevity.  

New research from the World Travel & Tourism Council (WTTC), a forum of business leaders in the travel & tourism industry, shows that companies today are missing out on the best new talent amongst graduates due to negative perceptions of a career in the industry. In fact, travel & tourism holds opportunities for job creation to address youth unemployment and gender inequality issues faced by countries around the world. The research findings also show that the industry employs a higher percentage of young people and women compared to the global workforce as a whole.

However, serious challenges have been identified when it comes to the understanding and profile of the sector amongst undergraduates. In an effort to combat those perceptions, the WTTC is launching a campaign to demonstrate the career opportunities available in the industry.

Anyone who works in travel & tourism can participate by creating a 15-second video to explain why they love working in the industry and answering one of these questions:

  1. How or why did you decide to start a career in the travel & tourism industry?
  2. Who has been most influential to you in your travel & tourism career?
  3. Why would you recommend a career in travel & tourism to someone?
  4. What was the most interesting or challenging moment in your travel & tourism career?

Then, upload your video to Instagram, tag @WTandTC, and hashtag #TourismMatters for a chance to win a prize—that’s it! WTTC will award a first-place prize of $1,000 and runner-up prizes of $500 and $250 to spend on a travel event of the winner’s choosing. The deadline to enter the contest is Monday, June 30, so act fast! 

For more details about the campaign, check out the WTTC’S YouTube video, or visit their site for the contest terms and conditions. Good luck! 

 

Going Digital in the Sales Room

(Initiatives and Trends, Developments Magazine, Guest Blogger) Permanent link

Going Digital in the Sales Room 

By Judy Kenninger, RRP
ARDA Guest Blogger

May 14, 2014 

Going Digital in the Sales Room 

Today people increasingly turn to technology to get their news on-the-go, communicate with friends and family, shop, research, and more. Consider the statistics: Facebook counts 945 million monthly users of its mobile service, Yahoo! has 400 million monthly users who access it on their mobile phones alone, 89 million people in the U.S. watch 1.2 billion online videos each day, and 73% of adults online use a social networking site of some kind. According to Deloitte Hospitality 2015, mobile technology and social media are transforming the hospitality industry. People can research and book their own travel, visit peer review sites, take an interactive tour of a resort, and share their own vacation experiences online—all from their tablets or phones. 

The timeshare industry is adapting to the fast-paced environment by integrating more visual content into their websites, developing interactive marketing tools, using social platforms to deliver meaningful content, and enriching the communication channel between brand and consumers. Such tools are particularly evident in timeshare sales organizations. Gone are the days of printed materials and brochures as consumers want to visually experience the vacation before they plan a trip. Resorts now incorporate multi-dimensional visuals and graphics into the presentation and some have developed a real-time inventory search and pricing information.

To read more about innovation in timeshare sales and marketing, check out the article on this topic in the April/May 2014 issue of Developments magazine.  

 

Celebrate National Travel & Tourism Week

(Research, Initiatives and Trends) Permanent link

Celebrate National Travel & Tourism Week 

By Peter Roth, ARDA’s Vice President of Marketing and Communications
May 7, 2014 

 

Celebrate National Travel and Tourism Week 

 

In the timeshare industry, we know that travel is good not only for health and relaxation—it’s good for our workplaces and our country’s economy.  During this year’s National Travel & Tourism Week (May 3-11) , we think it’s a good idea to remind ourselves of this impact. Here are some more statistics and facts on the travel industry from ARDA’s friends at the U.S. Travel Association:  

Let’s start with jobs. The Bureau of Labor Statistics reports that the U.S. travel industry recovered faster than other economic sectors—restoring 111% of the jobs lost to the recession—while the rest of the economy has only recovered 90% so far. Travel is among the top 10 employers in 49 states, directly employing about eight million people at a payroll of $209 billion. Throw in jobs supported by travel, and the number almost doubles to 15 million workers: one of every nine American jobs.

Travel also positively impacts local economies and taxes. U.S. residents and international visitors now pump more than $28,000 per second into cash registers across the country. It adds up to a $2.1 trillion economic impact, contributing more than $130 billion in federal, state, and local tax revenues.Every household in America would have to pay about $1,100 more in taxes annually to make up what the travel industry alone brings to our schools, roads, search-and-rescue teams and other public programs.

Travel also boosts profits. One study found that every $1 spent on business travel drove nearly $3 in profit—a 300 percent return on investment (ROI) after adjusting for cost.

Finally, travel weathers economic storms. Sectors that decreased business travel during the 2007-2011 recession were more likely to see profits slow or drop, while industries that amped up business travel grew faster.

We can feel great about being one of the very robust areas within the travel industry – timeshare!