ARDA and
ARDA-ROC Celebrate Victories in Florida and South Carolina
Since its inception, ARDA has been well-known for its
tremendous advocacy efforts for the timeshare industry and consumers. These
efforts stem from ARDA’s foundation of legislative and regulatory procedures
that protect consumers, which were established in the early 1980s. Even before
those laws and regulations took effect, the industry saw the importance of
having rules and standards to govern themselves by, and took appropriate steps
to regulate their own business endeavors. By laying that groundwork, the
industry created a product in which consumers are protected and a competitive
industry platform was established. This consumer-led approach has built a loyal
customer base of more than nine million timeshare owners in the United States
alone.
To provide even more consumer focus, the ARDA-Resort Owners’
Coalition (ARDA-ROC) – an alliance of more than 1.6 million timeshare owners,
developers and resort managers – was established to advocate for public policy
positions that protect the interests of individual timeshare owners, preserve
the integrity of vacation products, and enhance the vacation purchase. This
alliance has enabled ARDA-ROC to unite owners in support of legislative and
regulatory policies that empower the timeshare industry to continue to provide
high-quality vacation products that remain accessible and affordable to
consumers.
Over the years, ARDA and ARDA-ROC have worked together on numerous
pieces of legislation that help protect the consumer, as well as allow the
vacation ownership industry to flourish. Recently, the ARDA and ARDA-ROC
Government Affairs team has experienced a couple of “big wins” with Florida and
South Carolina legislation.
Florida
Florida has been a leader in the development of timeshare as
a vacation option since the industry’s earliest days. The state has been a
bellwether for advancements to the industry’s product, structure and
regulation, especially when dealing with lifecycle issues for older resorts.
Dozens of legacy resorts in Florida, and a corresponding
estimated 300,000 owners, have timeshare plans that are set to expire within
the next few years. In many cases, little or no guidance has been made
available to these resorts to continue operation, or simply transition into the
next phase of their lifecycle.
The ARDA and ARDA-ROC Government Affairs team worked with
government leaders in the state to provide legislation that supports
sustainable tools for legacy resorts and their owners. Signed into law on May
23, 2017, the new legislation will allow timeshare Homeowners’ Associations
(HOAs) to effectively manage terminated resorts, provide reasonable processes
for older resorts to continue to thrive, and clarify the property rights of
timeshare owners.
South Carolina
Timeshare owners in South Carolina felt the need for better
consumer protections against deceptive companies, especially within the
secondary market. Owners that have fallen victim to these companies are
defrauded out of thousands of dollars for services that were never completed.
Scams in the timeshare secondary market not only hurt owners, but owners’
associations and damage the credibility of the entire industry as well.
The ARDA-ROC Government Affairs team won the battle for
greater protections for South Carolina timeshare owners on May 22, 2017. The new
law addresses the deceptive business practices of fraudulent companies by
creating a clear standard of business conduct for resale companies in the
state, as well as establishing increased contract requirements, escrow
protections, and enforcement provisions for offenders.
This win adds to ARDA-ROC’s history of success in resale and
transfer legislation. ARDA-ROC has also introduced, passed, or supported resale
and transfer company legislation in Arizona, Colorado, Connecticut, Florida,
Massachusetts, Nevada, New Hampshire, Puerto Rico, Texas, Virginia, and West
Virginia.
Continued Advocacy
ARDA and ARDA-ROC continue to make advocacy for owners and
the industry a top priority and work tirelessly to ensure that the vacation
ownership product and the competitive landscape it is within remain protected.
For more information on ARDA and ARDA-ROC’s Government
Affairs wins, visit www.arda.org/government-affairs.