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Timeshare Owners Buck Vacation Deprivation Trend

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Timeshare Owners Buck Vacation Deprivation Trend 

Sunset Dock
 

"Who Killed Summer Vacation?”  

“Life In A No-Vacation Nation.”  

“Americans Leave Paid Vacation Days on the Table Each Year.” 

These are headlines that have dominated news coverage over the last several months. And the statistics are just as depressing: 429 million vacation days unused, $224 billion in unused vacation liability on the U.S. private sector, the average U.S. worker takes almost a week less vacation per year today than they did between 1976 and 2000. However, we are also seeing what our industry and others in the broader travel industry are doing to change the American mindset that vacations aren’t just a luxury but a necessity. From commissioning research and studies to launching advertising campaigns and program initiatives, hospitality leaders everywhere are making the commitment to help change the way vacation is viewed in this country.

In the August feature story of Developments, Geri Bain explores what timeshare owners have known for years: vacations are good for you. “Vacation On My Mind” shares some of the quantifying research illustrating the various benefits of vacationing—including the role that timeshare owners are playing to help buck the vacation deprivation trend. While we’ve known for years that the pre-paid nature of our products ensure that owners actually take their vacations, we are now learning that the benefits owners gain from vacationing far outweigh the price paid for a vacation. Slowly but surely we are starting to see other leisure-impacted industries taking note of the effect vacationing has on lifestyle, productivity, relationships and health.

Read the full article here and take the #VacationPledge with us.

    
      

Sustainability & High-Tech Design: A Leading Development Trend in our Industry

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Sustainability & High-Tech Design: A Leading Development Trend in our Industry 

by Kathryn Mullan
Senior Editor, Developments Magazine
July 20, 2015

 Ice Break
 

After seven long years of absorbing existing inventory, the industry is seeing a substantial up-tick in new construction. That is why this month’s Developments issue on Construction & Design is such a welcomed topic!

This month’s magazine explores design trends for the hospitality industry, as well as resort amenities and services that travelers have come to expect and use to measure their vacation. These trends and travel preferences have grown at lightning speed over the past several years. As a result, timeshare developers are making more frequent investments in resort design that incorporate sustainability features and high-tech amenities than just a few short years ago. And the additional investment is paying off.

Guests want—and rely on—connectivity while on vacation. And while resorts now offer Wi-Fi capability throughout properties, resorts are also looking for ways to offset energy consumption and employ more energy efficiencies through sustainable measures, such as more efficient lighting sensors, multiple-unit charging stations, and multi-media viewing capabilities through smartphone devices (among other offerings). Additionally, indoor and outdoor design and resort construction features more recyclable and sustainable materials than ever before and from manufacturers and businesses that are eco-friendly themselves—a factor that is important to many owners and prospects. Today, more resorts are committed to sourcing sustainable materials for new build and renovation projects. Read more in Christine Blank’s feature article.

Sustainability measures are also being undertaken by resorts through programs and initiatives that inspire owners and guests to take active part. Wyndham Vacation Ownership, for instance, has partnered with the Arbor Day Foundation for the last five years via a planting-tree program that invites owners to offset their carbon emissions when traveling on vacation. From as little as $2 a day (tax-deductible) during their stay, owners and guests can have a donated tree planted in one of the nation’s state or national forests; these trees naturally absorb carbon dioxide, as well as purify the air and clean the Earth’s water supply. WVO has already received positive feedback from participating owners, who are passionate about green programs. See full details in Lesley Harris’s July article.

If you haven’t had a chance, explore the latest issue of Developments!

 

2014 Shows Steady Growth for Our Industry

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2014 Shows Steady Growth for Our Industry 

By Darla Zanini,
Executive VP, ARDA International Foundation (AIF)

July 15, 2015 

SOI infographic piece 

We are happy to share the latest research from our State of the Vacation Timeshare Industry: United States Study 2015.  It shows that the timeshare industry enjoyed steady growth in 2014.  Here are a few of the highlights.

When comparing 2014 to 2013:

  • Sales volume increased more than four percent, to $7.9 billion;
  • 1,555 timeshare resorts in the United States, representing about 198,490 units;
  • Average resort size was 128 units;
  • The average sales price was $20,020; and
  • Occupancy increased two percent, up to 78 percent (compared to a 641 percent hotel occupancy rate).

There were some other interesting tidbits as well:

  • Beach resorts are the most common type of resort;
  • Theme park resorts have the highest occupancy;
  • Florida has the most resorts—23% of the national total;
  • Nevada has the largest average resort size—182 units on average; and
  • Hawaii has the highest occupancy rate for a region, at 85.3%.

For more details, check out our infographic and for a full copy of the State of the Industry Study, please contact me at dzanini@arda.org. 

[1] STR Monthly Hotel Review: December 2013, Smith Travel Research.