Reshaping the Sales Experience—One Tablet at a
By Kathryn Mullan
August 22, 2013
Here’s a sneak peek at an upcoming Developments magazine article, to be published in the
October 2013 edition.
In May, Wyndham
Vacation Ownership (WVO) began a roll-out of Apple iPads to their sales team that would not only prove
to enhance the sales experience for the salesperson and the owner, but also
have benefits that extend throughout the organization.
They deployed more than 3,000 iPads to every
sales associate, giving them a comprehensive sales tool center on one simple,
easy-to-use platform. With it, WVO can deliver the most up-to-date, consistent,
and accurate sales information and training—while providing the “wow” factor for owners and would-be owners.
have had a tremendous reaction from our associates and our owners,” said Maria
Margenot, senior vice president of sales development, recruiting and training
for WVO. “It gives the owners a great, interactive way to learn about the
product; it gives the associates the confidence they need when they are
presenting; and it gives WVO the assurance that the brand is reflected properly—every
And WVO isn’t the only one getting in on the iPad action. The two largest exchange companies, RCI and Interval International, are
also embracing the iPad and other consumer-friendly technologies.
Tool Kit App (with its Exchange Tracker feature) animates thousands of
exchanges booked by members on an interactive world map. This allows resort sales associates to demonstrate
the vacation possibilities available through shared ownership.
The RCI Affiliates app for the iPad is designed
to keep staff up-to-date on the latest offerings from RCI and provide an
engaging tool that can be used at the point of sale to illustrate the
additional benefits of vacation ownership to prospective owners.
There are also many other developers out there either
starting similar programs, or thinking about whether this is a new way of
operating they need to embrace. For WVO, RCI, and Interval International, the
answer is clear. And it’s written on an iPad.
For the full article, be on the lookout for the October
issue of Developments!