The Universal Appeal of Timeshare
By Franz S. Hanning, RRP, Chairman of the ARDA Board of Directors
ARDA Guest Blogger
March 28, 2014
Vacations have a universal appeal—they’re a common interest that crosses cultures and borders, as evidenced by the expansive international presence timeshare already has today.
From Finland to Thailand to South Africa, timeshare is not only breaking ground, but also breaking records around the world. Sales at the Anantara Vacation Club: Phuket in Mai Khao, Thailand, have increased 100 percent, year over year. Kodagu Valley Resort in Coorg, India, is now working on a sister property, thanks to overwhelming demand. And a full sell-out of Grand Solmar Land’s End Resort & Spa in Cabo San Lucas, Mexico is projected in the next two years.
This indicates that demand for timeshare across the world is growing steadily—a trend we hope to see continue in the coming decade.
But the real beauty of international expansion is that everyone benefits. Consumers abroad have access to the product in their local regions, owners have the opportunity to travel to new, exciting destinations through exchanges, and the communities in which we operate locally reap the rewards from the continued growth of international tourism to America.
Over the years, we’ve broken down borders to the point where vacations are now a global enterprise. It’s safe to say the world is now more interconnected than ever—and when it comes to timeshare, the sky is truly the limit.
Read more about the universal appeal of timeshare in this month’s Developments magazine. And I’ll see you soon at ARDA World in Las Vegas!