How Can ARDA Be Global….When the “A” Stands for American?
By Howard Nusbaum
May 14, 2012
As I travel the world talking to timeshare developers, owners and other industry watchers, it occurs to me that many of them are probably wondering how ARDA can say that it has a global reach when our title has “American” in its name.
Well, the only real part of our charter that is uniquely "American” is our advocacy effort. One of the big things we do for our members is to monitor and impact the regulatory issues that affect timeshare by engaging in lobbying efforts. These efforts focus on the establishment of a legislative environment that enhances consumer confidence and protection.
But beyond this, everything we do is global.
Our convention attracts industry people from around the world, and this year it was dubbed “ARDA World” to highlight the focus on global issues and opportunities, as well as the global marketplace in which we all operate.
In addition, the ARDA International Foundation (AIF) offers professional and educational development and important primary research to our members. We are close to releasing our World Wide Shared Vacation Ownership Survey that will give perspective on the timeshare market in many countries around the world.
So whether our owners want to travel to Breckinridge, Bangkok, or Belize, they will be supported by the “ABCs” of ARDA.