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2013 AIF State of the Industry Survey in Field

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2013 AIF State of the Industry Survey in Field

By Lan Wang, Research Manager

January 18, 2013

AIF Research

If you haven’t already, you will soon be receiving AIF’s annual State of the Vacation Timeshare Industry survey. Your participation is vital for the industry to produce solid, reliable data on a regular basis for the investment communities, the media, government officials and lawmakers alike so that a better business environment can be created or maintained.

Ernst & Young, our long-time research partner, is once again conducting the survey. It was sent to all U.S. timeshare resorts and includes a new section adapted from the stand-alone survey of HOA-Controlled timeshare resorts–which is now merged into this one.

This study will help gauge the health of the industry by evaluating the timeshare market size, sales metrics, occupancy numbers, and rental activity during 2012. You can use the study results to educate your staff and the media, and to inform your peers in the local business community. Additionally, this research will be instrumental as you compare your performance to the industry’s as a whole—this is critical information for companies that want to be strong and competitive in the future.

You have until February 15 to submit your responses and the report will be released by late May or early June. If you have any questions about this or our upcoming surveys, feel free to contact me at lwang@arda.org.


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