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Reshaping the Sales Experience—One Tablet at a Time

(Initiatives and Trends, Developments Magazine) Permanent link   All Posts

Reshaping the Sales Experience—One Tablet at a Time

By Kathryn Mullan 

August 22, 2013 

One Tablet at a Time 

Here’s a sneak peek at an upcoming Developments magazine article, to be published in the October 2013 edition. 

In May, Wyndham Vacation Ownership (WVO) began a roll-out of Apple iPads to their sales team that would not only prove to enhance the sales experience for the salesperson and the owner, but also have benefits that extend throughout the organization.  

They deployed more than 3,000 iPads to every sales associate, giving them a comprehensive sales tool center on one simple, easy-to-use platform. With it, WVO can deliver the most up-to-date, consistent, and accurate sales information and trainingwhile providing the “wow” factor for owners and would-be owners. 

“We have had a tremendous reaction from our associates and our owners,” said Maria Margenot, senior vice president of sales development, recruiting and training for WVO. “It gives the owners a great, interactive way to learn about the product; it gives the associates the confidence they need when they are presenting; and it gives WVO the assurance that the brand is reflected properly—every time.”  

And WVO isn’t the only one getting in on the iPad action. The two largest exchange companies, RCI and Interval International, are also embracing the iPad and other consumer-friendly technologies. 

Interval Sales Tool Kit App (with its Exchange Tracker feature) animates thousands of exchanges booked by members on an interactive world map. This allows resort sales associates to demonstrate the vacation possibilities available through shared ownership. 

The RCI Affiliates app for the iPad is designed to keep staff up-to-date on the latest offerings from RCI and provide an engaging tool that can be used at the point of sale to illustrate the additional benefits of vacation ownership to prospective owners. 

There are also many other developers out there either starting similar programs, or thinking about whether this is a new way of operating they need to embrace. For WVO, RCI, and Interval International, the answer is clear. And it’s written on an iPad. 

For the full article, be on the lookout for the October issue of Developments! 

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