American Vacation Statistics Are Depressing
By Peter Roth, Vice President of Marketing and Communications
January 9, 2014
An annual study by Expedia® about vacation habits revealed that Americans earn among the fewest vacation days (14) in the world each year and also leave among the most (4) unused days on the table. On average, about 10 out of every 14 days are left—more than 500 million days each year!
While we know our owners love and continue to use their timeshare product, there is still a mindset that vacations are a luxury, not a necessity. How do we change this? By encouraging our own employees to utilize their vacation days so that they return refreshed, relaxed, and ready to work.
We can also make strides by sharing the benefits that vacations provide through owner stories, pictures, and videos that show the positive effects of vacationing. In the coming months, ARDA’s newly refreshed consumer website, VacationBetter.org, will be posting fresh owner content, promoting third party data, and publicizing the positive attributes of timeshare vacations. We will need the help of the entire industry to expand the reach of the website and become a valuable resource to owners and developers alike.
In the meantime, you can read about resolving to take a timeshare vacation in the New Year. And share your vacation habits in the comments!