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Another Great ARDA World Convention is in the Books!

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Another Great ARDA World Convention is in the Books! 

By Peter Roth, ARDA Vice President of Marketing and Communications
April 17, 2014 

Another Great ARDA World Convention is in the Books! 

I know that many of you attended this year’s ARDA World Convention and Exposition in Las Vegas—in fact we hosted nearly 3,000 timeshare professionals from around the world, with over 35 countries represented! And I think you’ll agree that the content, the networking, and the all around sentiment were all top notch. 

But in case you weren’t able to join us, here’s a brief rundown of just some of the highlights. 

Scott Klososky, a business leader and social technology and trends guru, was the keynote speaker and he definitely got the crowd thinking about their use of technology and what it means for their business in the future. His message was clear: take a chance on embracing technology to reshape your business now…before you are left behind.

Attendees also got more “food for thought” from several timeshare CEOs from Disney Vacation Ownership, Marriott Vacation Club International, Wyndham Vacation Ownership, and Welk Resorts. They talked about how the industry is evolving to meet the next generation of customers, technology, products, employees, and distribution channels.

Another well-attended, positively-reviewed session was “Getting Serious About Social: A Social Media Show & Tell.” The panelists shared strategies to communicate with consumers before, during, and after their vacation. And they gave the audience ideas of how to do this whether they were a social media novice or expert—all geared toward using social media as a way to engage customers.

At the Awards Gala on Wednesday night, the best and brightest in the industry were recognized through the ARDA Awards program. A complete list of winners is available on ARDA’s Awards website. Congratulations to all!

And finally, I have to mention the golf, the parties and the camaraderie—it’s often these kinds of activities that bring the most benefit to attending Convention: the relationships you take home with you. Hope to see you at the 2015 ARDA World in Orlando! 

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