2018 insights logo                                                                                                                                                                                                                                                                                              

Generation Next

(Initiatives and Trends, Guest Blogger) Permanent link   All Posts

 

Generation Next  

By Franz Hanning, President & CEO of Wyndham Vacation Club and ARDA Chairman
ARDA Guest Blogger

July 11, 2014 

 

 Generation Next Photo sized 

 

As an industry, we are witnessing how technology validates the role we play in providing an outlet for people to unplug and spend quality time with loved ones. We’ve all seen the expansion of technology’s impact on travel over the last decade, and we have recognized how consumers use technology before, during, and after travel. That’s why the role technology plays in our industry was a key focus at this year’s ARDA World Convention in Las Vegas.

During many of the educational sessions, we shared lessons learned about how developers incorporate technology into their business models, products, operations, communications, and sales and marketing efforts. From a renewed focus on in-room technology to enhanced customer experiences and owner-engagement programs, our industry is constantly adapting. The use of technology has enabled our industry to communicate better with our owner base, and taught us how to communicate with the next generation of owners. This means gaining an understanding of digital marketing, social media, and new technologies.

Be sure to catch-up on technology-themed lessons from ARDA World in the June issue of Developments magazine 


Leave a comment
Name *
Email *
Homepage
Comment

RSS Feed
<< September 2018 >>
Sun Mon Tue Wed Thu Fri Sat
            1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30            

Blogroll

Archive

Subjects

Recent Posts