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Today’s Timeshare Owner is More Diverse and Younger

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Today’s Timeshare Owner is More Diverse and Younger 

By Darla Zanini, RRP
Executive VP, ARDA International Foundation (AIF)
November 4, 2014 

 New Owner Infographic - small 

Our industry is growing and a big reason for that is the type of new owners we are attracting. They are younger and have higher incomes than typical owners, and represent a more culturally diverse cross-section of U.S. households. This is great news since it shows how relevant our product is to Millenials and Gen Xers!

Some interesting statistics from our recent AIF Shared Vacation Ownership Study:

  • New owners are nearly 10 years younger
  • 39% are Gen Xers
  • 30% are Millennials
  • Median age is 39
  • 42% are African American or Hispanic
  • 72% are college graduates
  • 23% also have graduate degrees

And this new owner has plenty of disposable income:

  • Median household income is $94,800
  • 47% made just a single payment to cover their timeshare purchase
  • 57% spent $10,000 or more on their timeshare

They are savvy consumers:

  • 75% had some form of interaction with a timeshare resort before purchasing
  • 44% initially stayed at the resort where they bought as a guest of another owner
  • 42% experienced timeshare vacations through renting first
  • 35% attended multiple sales presentations before buying

This data is based on the AIF Shared Vacation Ownership Study prepared for us by HSR Associates. For more details, check out our infographic and our press release. For a full copy of the study please contact me at dzanini@arda.org.


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