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The Next Big Thing

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The Next Big Thing 

By Franz Hanning, ARDA Chairman and President and Chief Executive Officer, Wyndham Vacation Ownership

 looking for something

Borrowing an idea from Peter Sheahan, founder and CEO of ChangeLabs, I believe the next big thing is already here—there is already an idea out there that will change the world.  

While we often look around the corner to see what’s coming, it’s our job to also recognize, embrace, and implement that next big thing—whether from a product, marketing, employee or communication standpoint.

Innovation starts with leadership. It’s important to remember, however, that leadership isn’t defined by your role. And it doesn’t just start at the top; it can come from anyone.

I encourage you to get involved wherever you can and become a leader who will help spark change in our industry.  Leaders collaborate to form strategy that will ready our industry for the future. You can be part of those important conversations to make a positive impact and influence change.

Open your mind to ways you can actively think differently and challenge assumptions. While our industry enjoys tremendous success, it’s the perfect time to be proactive about figuring out what will move us forward. If the weight of trying to unmask that next big thing seems too daunting, just remember: it’s already out there, we just have to see it.

To read Franz’ full article, please see the Nov/Dec Developments. 


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