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Intersecting Industries

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Intersecting Industries 

Brent Bellm, President & CEO of HomeAway 

 Economic Momentum

There are many alternatives to traditional hotel stays when it comes to vacationing today. Of course, timeshare is one and vacation home rentals is another. At HomeAway, we decided to see if we can marry the two and provide yet another alternative for today’s travelers.

Beginning in 2012, we engaged a number of vacation ownership industry leaders—including Westgate Resorts and Wyndham Worldwide—to distribute their inventory on HomeAway to gauge the demand of timeshare-style accommodations from HomeAway travelers. Traveler demand showed a very strong initial surge, and we knew we could create a synergy within the industry.

Our relationship with ARDA was initiated at the same time. HomeAway is an ARDA Trustee member, and we provide front-line support in the legislative and regulatory arena as well.

I believe we will see more resort developers and suppliers testing the waters of the vacation rental market for their unused and unsold properties. I also believe that we will see further distribution of these properties not only on our sites but on third party sites (like Expedia) as well. High-quality visibility and increased exposure is essential in this competitive environment, and so we have partnered with key vacation ownership professionals to ensure we’re offering the best accommodations for our travelers. And moving forward, we are looking for even more synergies between our approaches!

To read more, please see the recent April/May 2015 of Developments magazine.


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