What Is “Expensive?”
By Odilia Guiant, Senior Vice
President, ResortCom International
If you are like most
developers today, your goal is to deliver on the promise of your product,
provide great vacation experiences, and create brand loyalty. Your success is
based on and measured
customer satisfaction. A major factor in delivering and staying competitive in the industry is the ability
to handle your customers with ease throughout their entire membership
lifecycle. Your infrastructure of systems and people is paramount in the daily
execution of every touch-point.
So, what system should you
choose? With so many software options in the marketplace, the decision becomes
a difficult one. What about servicing companies—do you use them or not?
Many developers task their
executives with finding a cost-effective solution that covers the majority of
the business needs today. More than a solution, however, the focus should be
geared toward finding
“strategic partner” that can scale your business growth plans, who understands
your priorities and the demands of the vacation industry.
Mega-hospitality giants may
rely on in-house IT departments to develop and maintain customer engagement
systems, while small- and mid-size companies often reach out to third party
providers to shore up portions of their platform. A viable vendor should be
able to provide a suite of components and/or the entire system as a solution.
Ultimately, great emphasis
should be placed on finding a partnership and collaboration rather than
engaging a third party vendor who simply provides the services requested. And
sometimes, cheaper is not always better.
To gain more knowledge on making
the right expense choices and to learn about choosing the right partner and
building and maintaining relationships with them be sure to read the full
article in the November/December 2016 edition of Developments.