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Real ROI 

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By Howard C. Nusbaum, RRP, President & CEO ARDA 

It’s already mid-January – how are your resolutions coming along? If you’re anything like me, it may be better to take on a resolution that won’t be painful and offers a big ROI: becoming more engaged in ARDA and your industry.

Hopefully, you have seen the ARDA “Proud” ad, featuring three strong actions: “Protect, Connect, and Affect.” These three simple words stand for various ways ARDA can enhance both the overall industry community and your personal career and business at the same time.

ARDA works to help enhance and protect our industry through government affairs at the local, state, and federal level. As a member, you participate in this important work through one of the many ARDA advocacy-related committees.

Another key mission of ARDA is connecting each of you through meetings and events. Helping us plan an educational forum or participating in a networking event at Convention, Fall Conference, or a regional meeting are easy ways to dive into a community of resources. It may be a journey that leads to a new business partner or just the chance to share a best practice or even solve a problem.

And finally, get your hands in the clay with us and actually affect the industry you work within. Again, committees are a great starting place, as are various volunteer opportunities with the AIF or a similar outreach program. I encourage you to be selfish and have a vested interest—be involved in a way that helps your business, fills a need, plugs a hole, or just rounds out your career.

So, in 2017 become more involved in ARDA and see a great return on your investment of time. Start today by registering for ARDA World in New Orleans registration opened December 1. Happy New Year!  


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