2013 Banner Year for U.S. Vacation Timeshare Industry
Industry Shows Significant Growth
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June 25, 2014 –The U.S. timeshare industry enjoyed
significant growth in 2013, according to the State of the Vacation Timeshare Industry:
United States Study 2014 Edition conducted by Ernst & Young. Compared
to 2012, sales volume increased nearly 11 percent, average sales price rose
nine percent, and there are 29 percent more resorts planned for the upcoming
million intervals owned and a substantial increase in our key metrics, it’s
clear that timeshare growth is back,” said Howard Nusbaum, president and CEO of
the American Resort Development Association (ARDA). “The
results of this study are further proof that the incremental growth that
we have been witnessing over the last 18 months is sustainable.”
1,540 timeshare resorts in the United States in 2013, representing about
192,420 units for an average resort size of 125 units. The sales volume rose
from $6.9 billion in 2012 to $7.6 billion in 2013, an 11 percent increase. The
average sales price increased/climbed nine percent to $20,460. Occupancy
remained steady at around 76 percent, compared to a 621 percent
hotel occupancy rate.
Other interesting findings from the study include: beach resorts are the
most common type of resort, with urban resorts claiming the highest occupancy. Island
resorts have the highest average sales price and Florida has the most resorts (23%
of the national total) and highest total sales volume ($2.3 billion). Nevada
has the largest average resort size (283 units on average), and Hawaii has the
highest average sales price ($27,712) and occupancy rate (85.2%).
The report was conducted by Ernst & Young
and commissioned by the American Resort Development Association (ARDA) International Foundation. For more
details, see ARDA’s State of the Industry infographic and for a copy of
the full State of the Industry Study, visit www.arda.org/foundation.
1STR Monthly Hotel Review:
December 2013, Smith Travel Research.