The Resorts Companies Name John Alvarez General Counsel
Executive Leadership Team Continuously Strengthened Amid Growth
CHARLOTTESVILLE, Va. (May 14, 2025) – The Resorts Companies, Inc., owner of Massanutten Resort and Bluestone Peak in Rockingham County, Virginia near Harrisonburg, and Wilderness Presidential Resort in Spotsylvania County, Virginia near Fredericksburg, today announced the appointment of John Alvarez as general counsel. In this key leadership role, Alvarez will oversee all legal matters for The Resorts Companies and support ongoing strategic expansion initiatives at Massanutten Resort and Wilderness Presidential Resort.
“John’s appointment is a reflection of our commitment to thoughtful growth and the long-term strength of our organization,” said Steve Krohn, president and chief operating officer of The Resorts Companies. “As we continue to grow and diversify, John’s expertise in managing acquisitions, development, and complex transactions will be essential in helping us execute on our strategic vision.”
A seasoned real estate and development legal executive, Alvarez has more than 25 years of experience specializing in timeshare, mixed-use, and residential projects. Prior to joining The Resorts Companies, Alvarez served as vice president of acquisitions and development for Holiday Inn Club Vacations, working closely with executive leadership to execute the company’s growth plan and lead significant expansion across domestic and international markets. His career also includes leadership positions at Land Resource, where he served as executive vice president and general counsel, and at Fairfield Resorts (now Wyndham Vacation Ownership), where he led the Acquisitions and Development group, helping grow the company’s footprint across the U.S. and Caribbean. Earlier in his career, Alvarez also served as land acquisition manager at Centex Homes, where he spearheaded a $150 million portfolio of residential land acquisitions, secured key entitlements, and forged municipal partnerships to drive market expansion.
In addition to his real estate acquisition and development background, Alvarez has extensive experience negotiating and structuring complex transactions, including raw land purchases, turn-key developments, and capital-light deal structures. His expertise extends to real estate financing and securitization, with a proven ability to collaborate across executive teams to optimize financial outcomes and position companies for large-scale, sustainable growth.
Alvarez earned his Bachelor of Arts, cum laude, from Duke University and his Doctor of Jurisprudence from the University of Florida College of Law. He is an active member of The Florida Bar and the American Resort Development Association (ARDA), where he will serve as Resort’s representative on the Legislative Committee and General Counsel Council.
“I am honored to join The Resorts Companies at such an exciting time, with growth underway and on the horizon,” said Alvarez. “The company’s forward-thinking approach to expansion, commitment to excellence, and 100% employee-owned structure strongly resonate with me, and I look forward to helping the leadership team shape the next chapter of success.”
To learn more about The Resorts Companies ongoing initiatives and future plans, visit https://www.massresort.com/media.
About Massanutten Resort
Set on 6,000 acres of sprawling land in the heart of Virginia’s Shenandoah Valley, Massanutten Resort is a premier four-season Resort destination that offers every type of traveler an unforgettable experience. Outdoor enthusiasts and adventure buffs will enjoy Massanutten’s Mountain Bike Park, offering exciting trails for beginners and veteran riders alike, and hiking Massanutten’s Western Slope. For those seeking a relaxing escape, the Resort Spa delivers a wide menu of services including manicures, pedicures, detoxifying massages and more. The Resort is a paradise for adventurous families, featuring an indoor/outdoor waterpark complete with a triple-jet FlowRider® Endless Wave, three escape rooms, the Family Adventure Park and a petting zoo. Seasonal sports activities include two challenging 18-hole golf courses, snow sports and ski school, ice skating and snow tubing. Nothing works up an appetite like an active vacation and with 12 on-site dining options, showcasing variety from mouthwatering barbecue to campfire treats, Massanutten offers something for every taste, season, and occasion. In addition to its wide range of activities, Massanutten has been recognized for its environmental leadership. In November 2024 Massanutten was honored by the National Ski Area Association for its achievements in climate advocacy and climate action demonstrated by supporting climate policy and innovative solutions as well as the resort’s efforts to track and reduce carbon emissions. At Massanutten Resort, there is something for everyone, all within reach – located just two hours from Washington, D.C. and 50 minutes from the Charlottesville Albemarle Airport.
About Wilderness Presidential Resort
Wilderness Presidential Resort is a peaceful, family-friendly campground and timeshare resort nestled in rolling hills of the Virginia Piedmont. Bordered by historic battlefields and near the homes of four of our founding Presidents, Wilderness is uniquely located in the heart of our Country’s origin. Wilderness has established itself as the camping headquarters of Northern Virginia.
Wilderness Presidential Resort offers a wide variety of lodging options for camping in Virginia. The lakefront “glamping” experiences are perfect for quiet reflection in the new camp cottages on the shore of Cool Springs Lake. Spacious log cabins are also available and are perfect for families and groups. The Resort is filled with countless amenities for all to enjoy, including two beautiful lakes and three swimming pools.
About Bluestone Peak at Massanutten Mountain ℠
Bluestone Peak is an all-new 55+ active-adult community currently under development at Massanutten Resort in Virginia’s Shenandoah Valley. With up to 625 residential units nestled on 197 acres of walkable neighborhoods featuring thoughtfully designed architecture inspired by the region’s folk Victorian, classical revival and arts and crafts styles, Bluestone Peak is a welcoming respite for those seeking an active year-round mountainside lifestyle. In addition to a dedicated clubhouse featuring a variety of exclusive amenities, ownership at Bluestone Peak will feature true Resort living with access to Massanutten Resort’s skiing, snowboarding, hiking and mountain biking trails, two 18-hole golf courses, indoor/outdoor WaterPark, Family Adventure Park, spa, dining, retail and fitness facilities. For more information on ownership opportunities, contact Tom Newkirk [email protected].