This report’s focus is on the results provided by owners and non-owners, from both Millennials and Generation X age groups, who had the opportunity to construct an ideal timeshare/vacation club product as part of the larger Next Generation Study: Shared Vacation Ownership report that was released by the AIF earlier in 2015.
The Next Generation Study was sponsored by the AIF and conducted by Leger to gain a deeper understanding of the vacation habits among those who represent the “Next Generation of Timeshare Prospects.”
Interviews were conducted online with 2,438 respondents between February 27 and March 11, 2015, with a median length of 32 minutes, among Millennials (23-33 years of age), Younger Generation X (34–44 years of age) and Older Generation X (45–54 years of age).
