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Creating Meaning

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Creating Meaning 

By Howard Nusbaum 

 creating meaning

Creating a great vacation experience goes beyond just the sticks and bricks of our timeshare resorts, especially when it comes to our next generation of consumers: millennials. 

The interesting trend I’m seeing with millennials is that they are becoming cultural trailblazers for older and newer generations. Consumers today are broadly catching on to the notion that experiences make you happier and are as valuable—if not more—than buying fancy things.

So how can operators of timeshare resorts and clubs capitalize on this trend as they interface with owners, exchangers, and renters? According to the professional ad/marketing industry, here are three tips for creating meaningful experiences:

Tip #1: You don’t need to create large-scale, complex experiences to get add to your marketing and delivery of experiences. Keep it simple and real; talk less about the facility and more about the benefits of the overall resort experience.

Tip #2: Don’t overuse technology. Most people are only interested in sharing their vacation through social media—they have the tools, all you have to do is offer an experience worth sharing.

Tip #3: Don’t hide behind the “they won’t want to spend their dollars on that” mentality. Study after study shows people are ready and able to pay for enhanced experiences and if it is free, they won’t value it as much. 

We are in the business of creating memories, so offering an array of experiences is a natural fit for our consumers. Once that is in place, then let them also organically share and market it for you.

And don’t forget to share them with the ARDA communications team and VacationBetter.org. 

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