August Vacation Ownership Sentiment Index

An online survey was conducted by Sports & Leisure Research Group for ARDA Research & Insights in August 2024 among a nationally representative sample of 500 U.S. based timeshare owners and 500 leisure travelers. 

The monthly index is designed to provide ongoing data and insights into travel preferences and attitudes of timeshare owners versus the average leisure traveler and will serve as a helpful tool for measuring the health of the leisure travel space. 

The study aims to track, trend and report out an aggregate and singular consumer driven industry sentiment index metric, alongside other related and trendable component measures including

• Planned travel and expenditure levels 
• Willingness to travel and make reservations
• Widening or narrowing of booking windows
• Recent and anticipated guest experience service delivery and satisfaction
• General sentiment and perceptions of key category engagement drivers 
• Relative variances in travel engagement levels and behaviors between timeshare owners and the broader travel market