2026 ARDA & University of Florida Levin College of Law Legal Symposium
Overview
This one and a half day legal conference combines leadership, insight and education focused on the relevant business issues facing the timeshare, hospitality and lodging industries today. Partnering together, the University of Florida Levin College of Law and ARDA present this CLE event, which is ideal for all attendees seeking to obtain credit hours while learning and networking with engaged timeshare industry organizations and leaders.
CLE Credits
This conference has been approved by the Florida Bar for 13 CLE Credits- 11 General, 1 Ethics and 1 Technology Credit. ARDA will provide CLE Credit Forms and information at the event for those seeking CLE credits in Florida. For CLE Credits in states other than Florida, attorneys will need to self-file. ARDA will provide any necessary confirmation of attendance to do so.
Host Hotel
The host hotel for the event is the Conrad Orlando at Evermore. ARDA has reserved a limited number of sleeping rooms for the event at the discount group rate of $279 per night. Rooms will be available until August 4, 2026 or until the block is sold out. Once the block is sold out, rooms if available, will be sold at prevailing hotel rate. To book your hotel room please use this link.
Registration
Registration is now open!
Cancellation Policy: Cancel on or before July 27 and a 50% refund will be offered. Cancellations after July 28 are not eligible for a refund, but a substitution may be made until August 14 after which time no substitutions are available
| ARDA VIP Member Available to Trustee and Chairman’s League Members | $900 |
| ARDA Developer Member Available exclusively to ARDA Developer Members | $1,000 |
| ARDA Legal Member Available to Law Firms and Industry Partners with an active ARDA Membership | $1,200 |
| Non Member For attendees whose organizations do not hold a current ARDA Membership | $1,400 |
Agenda
Session details will be added in July
7:30 am-4:00 pm
Registration
7:30 am-8:15 am
Continental Breakfast
8:15 am-8:30 am
Welcome Remarks
8:30 am-9:30 am
Session 1: Evolving Ownership Models for Vacation Ownership
The industry is undergoing significant diversification beyond traditional timeshare structures. For the legal community, industry stakeholders and vendors, this presents new challenges in regulatory compliance, consumer protection, contract drafting and disclosures. It also provides new opportunities for product innovations, customer engagement and market growth. This panel discussion will include an overview of these new types of product structures, drivers for change – no long term commitment, flexibility, generational travel preferences, alternative travel experiences, less regulation and less capital.
Moderator
Bill Guthrie
Managing Partner, Foley & Lardner LLP
Speakers
Jim Marmorstone
President, TenStar Development
Juan Ignacio Rodriguez
Managing Director, Travel and Membership, RCI
Stacey Sutherland
Vice President, B2B Marketing and Strategic Development, Arrivia
9:35 am-10:35 am
Session 2: Hospitality Financing and Taxation Literacy: Soup to Nuts on Hospitality Project Finance and Tax
This session is designed to provide a straightforward overview of the critical financing and tax aspects of developing and structuring hospitality projects, designed to provide both legal and non-legal hospitality professionals with basic information about core concepts and practical insights.
On the taxation side, the program unpacks federal, state and local tax considerations that influence project feasibility, compliance and structures. Topics include income recognition rules, sales and use taxes, property taxes occupancy taxes and installment sales reporting. Special attention is given to IRS guidance and state-level regulations that shape the industry’s financial landscape.
On the financing side, we will examine the financing lifecycle of a hospitality project from initial capital formation and project underwriting to participation in the secondary financing marketings. The curriculum highlights key financing mechanisms, including construction loans, setting up and managing a developer’s consumer financing portfolio and receivables financing while also addressing risk allocation and lender expectations.
Participants gain a practical working understanding of how financing strategies and tax obligations intersect with business objectives, legal structures, consumer protection laws and long-term sustainability.
Speakers
John Lehrer, II
Partner, Tax Group Leader, BakerHostetler LLP
Shawn Brydge
President, Wellington Financial
10:35 am-10:50 am
Break
10:50 am-11:50 am
Session 3: Ethics & Advice from the Bench for Attorneys
This session will provide valuable insights from the bench and will explore emerging ethical considerations impacting the profession and offer practical guidance to help attorneys navigate complex situations while upholding the highest standards.
11:55 am-1:10 pm
Lunch with Speaker: Senator Ashley Moody
1:15 pm-2:15 pm
Session 4: General Counsel Panel
General Counsels from the timeshare industry will share their perspectives on the most pressing legal, regulatory, and business issues facing the sector today. Drawing from their experience advising executive leadership and navigating an evolving landscape, panelists will discuss emerging trends, key challenges, and strategic priorities impacting developers, owners, and consumers.
Moderator
Jason Gamel
President CEO, ARDA
Speakers
Andy Marcus
General Counsel, Marriott Vacations Worldwide
Jorge de la Osa
SVP, General Counsel, Holiday Inn Club Vacations
Alex Zaharias
SVP, Chief Ethics & Compliance Officer, Travel + Leisure Co. and General Counsel, RCI
2:20 pm-3:20 pm
Session 5: Regulatory & Consumer Protection: The Current State of Privacy, Consumer Regulation & Information Security
The state of laws, regulations and litigation risks have rapidly evolved in privacy, related artificial intelligence and information security in recent years. In the timeshare industry, these changes have sweeping impacts across a wide spectrum of area, including everything from marketing to consumer service to employee management to financing. In this session, we’ll explore the latest developments and trends, as well as how the companies are modifying their compliance strategies to mitigate risks while still maximizing business value.
Moderator
Bud Bennington
Partner and Co-Chair Business Litigation Practice Group, Shutts & Bowen
Speakers
Aaron Tantleff
Partner, Foley & Lardner, LLP
Doug Vonderhaar
Partner, BakerHostetler LLP
3:20 pm-3:40 pm
Break
3:45 pm-4:45 pm
Session 6: AI in the Legal Profession
Attendees will gain practical insights into the legal implications of AI, including intellectual property considerations, confidentiality obligations, and emerging model contract provisions. The discussion will also address ethical responsibilities, data security, and the protection of personally identifiable information (PII), providing guidance on developing appropriate guardrails for AI use.
Moderator
Sabrina Lopez
Senior Lecturer, Senior Legal Skills Professor and Senior Associate Dean for Academic and Curriculum, University of Florida Levin College of Law
Speakers
Renata Sobral
Vice President, Legal and head of Privacy, Travel + Leisure Co.
Kyle Gregory
Partner, BakerHostetler LLP
4:45 pm-5:30 pm
Reception
8:00 am-12:00 pm
Registration
8:30 am-9:30 am
Breakfast
9:45 am-10:45 am
Session 7: Terminating Timeshare Plans & Repurposing Resorts
As aging timeshare resorts face mounting pressures- from deferred maintenance, rising operational costs and shifting owner demographics- associations and stakeholders are increasingly exploring pathways for orderly termination and creative repurposing. This session provides a practical, forward looking overview of how boards, managers, legal advisors and owners can navigate the complex processes involved in winding down a timeshare regime or transforming it into a new sustainable use.
Moderator
Kurt Gruber
Counsel, MDK
Speakers
Amy Bellman
Partner & Co-Leader Hospitality Industry Team, BakerHostetler LLP
David Oigarden
Vice President, Legal, Travel & Leisure
Luke Smith
Partner, Miller & Martin
Jennifer Bloodworth
National Commercial Underwriting Counsel, First American Title Insurance Company
10:45 am-11:45 am
Session 8: Co-Branding & Partnerships: Opportunities and Risks
Issues and opportunities related to the use of 3rd party brands and customer lists for marketing purposes or the use of your own brand customer lists by 3rd parties. This session will discuss arrangements with hotels and travel partners such as cruise, car rental etc., along with other business such as credit card companies, sports, entertainment, retail. Each arrangement brings a host of legal issues with consumer privacy and brand protection being paramount. Speakers will talk about the business benefits and desires of cobranding and partnerships.
Moderator
Kate Saft
Partner, Greenspoon Marder, LLP
Speakers
Kevin Moran
SVP and General Counsel, Hyatt Hotels Corporation
Jaime Hewitt
Director of Legal Services (Contracts and Contract Risk) Holiday Inn Club Vacations
Eva Jenner
SVP & General Counsel, Global Partner Relations, ONE Company
11:45 am-12:00 pm
Closing Remarks
12:00 pm
Conference Concludes
Thank you Champion Sponsors