Owners Report

Next Generation Study, 2015 Ed.

July 15, 2015

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This research was sponsored by the AIF and conducted by Leger to gain a deeper understanding of the vacation habits among those who represent the “Next Generation of Timeshare Prospects.”

Interviews were conducted online with 2,438 respondents between February 27 and March 11, 2015, with a median length of 32 minutes, among Millennials (23-33 years of age), Younger Generation X (34–44 years of age) and Older Generation X (45–54 years of age).