Sarah Robb O’Hagan
Legendary Business Leader, CEO of EXOS, Former President of Equinox, Former Global President of Gatorade, Former Marketing Director at Nike, Founder & Author of Extreme You: Step Up, Stand Out, Kick Ass, Repeat
Described by the media as everything from “Superwoman undercover” to “The Pied Piper of potential,” Sarah Robb O’Hagan is an executive, activist, entrepreneur, and founder of Extreme Living—a company designed to help individuals, teams, and organizations play to their highest potential. She is now the CEO of EXOS, the world leader in elite performance training that helps people reach higher and achieve more.
She is the former CEO of Flywheel Sports, the former president of luxury health club Equinox, the former global president of Gatorade, a former GM and marketing director at Nike, and a former marketing director at the Virgin Group. She is a rare blend of fierce businesswoman, cheerleading Mom, passionate women’s advocate, and high-energy innovator. In fast-paced presentations and in her book, Extreme You: Step Up, Stand Out, Kick Ass, Repeat, Sarah lays out a roadmap for becoming the most “extreme” version of yourself by operating at the edge of your potential and by building highly-collaborative, focused, and successful teams and corporations. Drawing on her decades experience at some of the world’s most influential brands, she shares practical takeaways including how to make failure your fuel, discover your most competitive playing field, get out of line rather than always following conventional wisdom, and bring out the “extreme” in others.
Professionally, Sarah personally led the development of several breakthrough innovation efforts in her corporate career, including: the turnaround of Gatorade from a declining sports drink into an innovative sports performance company exemplified by the highly-successful G Series line; the Virgin Atlantic Airways-Austin Powers movie collaboration in which the airline was rebranded “Virgin Shaglantic;” the roll-out of the game-changing Nike Plus technology developed alongside Apple; and Equinox’s transformation from a bricks-and-mortar gym to an always-on, digital-first fitness business. She also experienced what she calls a “canyon of career despair” in her 20s, using major back-to-back failures to learn, to grow, and to motivate herself forward to eventually lead a $5 billion global business by the age of 38. She shares firsthand accounts of these peaks and valleys—pairing stories of firings with a behind-the-scenes look at Gatorade’s transformational turnaround under her stewardship—to illustrate what it truly takes to be successful, why you learn more when play for all or nothing, the importance of humility, and why you must always “play your own game.”
Robb O’Hagan has been named twice to Forbes magazine’s list of the “Most Powerful Women in Sports,” named a “Woman to Watch” by Ad Age magazine, dubbed one of the “Most Creative People in Business” by Fast Company, and named to “40 Under 40” lists by Sports Business Journal, Crain’s Chicago Business, and Sports Goods Business.
Sarah is a passionate advocate for an active lifestyle and believes the lessons learned from sports and fitness can be applied to improve performance in the work place. She is a trustee of the Women’s Sports Foundation and an active member of the World Class New Zealand Network, as she remains committed to helping the country’s development, international competitiveness, and economic growth. In 2016, she was awarded the Sir Peter Blake Trust Award for outstanding leadership, and in 2018 she was named a “WISE” Woman of the Year.