Jay Agustin
Regional Vice President of Operations | Vacatia
May is Asian American and Pacific Islander Heritage Month, and we’re celebrating the remarkable contributions of individuals in our industry. Learn more about their inspiring stories and insights by reading below.
Q: Can you share a bit about yourself and your cultural heritage within the AAPI region?
A: I am a first-generation American-born Filipino. Since entering the hospitality world in 1995, I have been blessed — what started out as a college job has turned into an amazing career. I have been surrounded by tremendous leadership since the start of my journey, continuing to this day at Vacatia. Our CEO, Caroline Shin, is also of AAPI descent.
Q: What does AAPI Heritage Month mean to you?
A: It’s truly an honor to have a space in time when people of our cultures have a forum to pay tribute to their heritage, as it’s foundational to who they are. Every story that I read inspires me and helps me define my “why.” I hope that this continues for generations to come.
Q: What aspects of your cultural heritage have been most influential in your professional journey?
A: When we learn to speak Tagalog, our national language, it’s ingrained that we address people respectfully. Tagalog requires certain words to be added to the end of sentences when conversing with people who are more senior. Failure to do so was immediately corrected by our parents. Respecting others has always provided a basis for resolving conflicts.
Q: Can you share a moment when you felt proud of your cultural heritage in a professional setting?
A: Early in my career, I would often be the only minority or Asian. That didn’t bother me as my peers made me feel that I belonged. My parents came from poorer conditions in the Philippines, and they immigrated to this country for their kids to find success. Knowing that I am accepted makes them proud, which makes me proud.
Q: What legacy do you hope to leave for future generations of AAPI professionals?
A: Always do the right thing, be proud of where you came from, and know that you’re paving the way for everyone — not just those of AAPI descent. Lastly, know that everyone is going through a struggle that you know nothing about. So, as John Templeton said, “It’s nice to be important, but it’s more important to be nice.”

Jay Agustin
Regional Vice President of Operations | Vacatia