Timeshare Sales Decreased in 2020 due to COVID-19 Impact
According to the newly released 2021 State of the Vacation Timeshare Industry: United States Study, the impact of COVID-19 was widespread in US society, and the timeshare industry was no different. The impacts of travel restrictions, temporary business closures and the human toll of the COVID-19 pandemic played a distinct role in the industry’s performance. This was reflected in reductions in sales volume. For the first time in more than a decade, total sales volume decreased in 2020 — by nearly 53% from $10.5 billion in 2019 to $4.9 billion in 2020. It’s worth noting that more than a third of resorts reported using online sales channels in 2020 — up from 20% in 2019. This increase is likely in large part attributable to the effects of the COVID-19 pandemic, as in-person opportunities became more challenging.
