Timeshare Sales Efficiency Continues to Increase in 2022
According to the recently released 2023 Financial Performance Report, in 2022, respondents reported hosting 1.88 million sales tours, compared to 1.61 million sales tours in the previous year, an increase of 16.8%. Respondents achieved a weighted average net closing rate of 18.3 percent, which increased from the 17.1 percent reported for 2021. During the year, weighted average volume per guest increased from $4,213 in 2021 to $4,654 in 2022. In regard to the question asking respondents for a breakout between existing owners and new owners, 10 respondents provided year-over-year data indicating the volume per guest for existing owners increased from $4,432 in 2021 to $7,736 in 2022, while the volume per guest for new owners slightly decreased from $3,156 in 2021 to $3,083 in 2022.
Source: 2023 Financial Performance: A Survey of Timeshare & Vacation Ownership Companies conducted by Deloitte for the AIF